73% of US foods contain
questionable ingredients—identify them in seconds
73% of US foods contain
questionable ingredients—identify them in seconds
73% of US foods contain
questionable ingredients—identify them in seconds
WISEcode™ is a free app that uses AI to analyze over 1 million packaged foods across 15,000+ attributes—empowering shoppers to scan and make informed food choices.
WISEcode™ is a free app that uses AI to analyze over 1 million packaged foods across 15,000+ attributes—empowering shoppers to scan and make informed food choices.
How WISEcode™ Works
How WISEcode™ Works
How WISEcode™ Works
Just scan any food barcode with your phone, and WISEcode™ instantly checks for sketchy ingredients that are banned or under review — so you can shop and eat with confidence.
Just scan any food barcode with your phone, and WISEcode™ instantly checks for sketchy ingredients that are banned or under review — so you can shop and eat with confidence.
Just scan any food barcode with your phone, and WISEcode™ instantly checks for sketchy ingredients that are banned or under review — so you can shop and eat with confidence.
Free app
Free app
Free app
1,000,000+ food database
1,000,000+ food database
1,000,000+ food database
Unlimited scans
Unlimited scans
Unlimited scans
AI-powered
AI-powered
AI-powered
Why People Love WISEcode™
Why People Love WISEcode™
Why People Love WISEcode™
Wow, just wow! When choosing what to eat it is all too easy to breeze over a product’s ingredient list and nutrition facts and miss important details. Having the WISEcode app is like having a team of superhuman food and nutrition experts review and highlight all aspects of every food! Thank you WISEcode! Keep up the amazing work! I am looking forward to future updates!
I downloaded this and in less than two minutes I was learning about the ingredients in my packaged foods. What an eye opener. I like that I can learn about nutrition and also bad/questionable additives specific to the box I’m holding in my hand.
You may have a general idea of certain things being better or worse for you but seeing just HOW much worse some things are has been surprising and a bit of a wake up call. It’s helped me enforce changes in my diet that I’ve been trying to make. Also, I was surprised to see that some of the in store brands are far less processed / healthier than their competition.
My kids love scanning foods at home and in stores to figure out what’s in their foods
WISEcode™ Takes
WISEcode™ Takes
WISEcode™ Takes
A Sweet Shift: How Coca-Cola’s Cane Sugar Move Impacts Your Choice
Donald Trump says Coca-Cola will make the switch back to cane sugar. What that could mean for you and your family if it's true.
A Sweet Shift: How Coca-Cola’s Cane Sugar Move Impacts Your Choice
Donald Trump says Coca-Cola will make the switch back to cane sugar. What that could mean for you and your family if it's true.
A Sweet Shift: How Coca-Cola’s Cane Sugar Move Impacts Your Choice
Donald Trump says Coca-Cola will make the switch back to cane sugar. What that could mean for you and your family if it's true.
A Sweet Shift: How Coca-Cola’s Cane Sugar Move Impacts Your Choice
Donald Trump says Coca-Cola will make the switch back to cane sugar. What that could mean for you and your family if it's true.
FDA Approves Gardenia Blue: What It Means for Your Family
Don’t wait for change. You can shop smarter, eat better, and love food today, with WISEcode.
FDA Approves Gardenia Blue: What It Means for Your Family
Don’t wait for change. You can shop smarter, eat better, and love food today, with WISEcode.
FDA Approves Gardenia Blue: What It Means for Your Family
Don’t wait for change. You can shop smarter, eat better, and love food today, with WISEcode.
FDA Approves Gardenia Blue: What It Means for Your Family
Don’t wait for change. You can shop smarter, eat better, and love food today, with WISEcode.
MAHA Beyond Politics: How Businesses Should React
Explore how the MAHA Movement is reshaping communities for a healthier future and how your brand can adapt to your consumers.
MAHA Beyond Politics: How Businesses Should React
Explore how the MAHA Movement is reshaping communities for a healthier future and how your brand can adapt to your consumers.
MAHA Beyond Politics: How Businesses Should React
Explore how the MAHA Movement is reshaping communities for a healthier future and how your brand can adapt to your consumers.
MAHA Beyond Politics: How Businesses Should React
Explore how the MAHA Movement is reshaping communities for a healthier future and how your brand can adapt to your consumers.
Join the WISEcode™ Alliance
Join the WISEcode™ Alliance
Join the WISEcode™ Alliance
The WISEcode™ app is powered by WISEdata™. Our database is constantly evolving, but there’s
still work to be done. To push forward, we need scientists, CPG brands, and retailers
to help us refine, expand, and apply this data in meaningful ways.
The WISEcode™ app is powered by WISEdata™. Our database is constantly evolving, but there’s
still work to be done. To push forward, we need scientists, CPG brands, and retailers
to help us refine, expand, and apply this data in meaningful ways.
The WISEcode™ app is powered by WISEdata™. Our database is constantly evolving, but there’s
still work to be done. To push forward, we need scientists, CPG brands, and retailers
to help us refine, expand, and apply this data in meaningful ways.
Britt Burton-Freeman
Illinois Institute of Technology
Professor; Chair of Department of Food Science and Nutrition; Director, Center for Nutrition Research
Jed W. Fahey
Johns Hopkins University
Johns Hopkins Initiative for Medical Innovation and NeuroDiscovery, Cullman Chemoprotection Center
José Ordovas
Tufts University
Professor, Nutrition and Genetics, Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy
Zhaoping Li
University of California Los Angeles
Professor of Clinical Medicine; Center Director and Division Chief, Clinical Nutrition
David Turner
Virginia Commonwealth University
Vice Chair of Research, Virginia Commonwealth University, Massey Cancer Center, Department of Surgery
Victoria Findley
Virginia Commonwealth University
Associate Professor, School of Medicine, Surgery Co-Leader, Cancer Prevention & Control Program, Massey Comprehensive Cancer Center
David Klurfeld
Indiana University
Adjunct Professor, Department of Applied Health Science, Indiana University School of Public Health-Bloomington
Adam Drewnowski
University of Washington
Professor, Epidemiology
Holly Batt
Anti-AGE Foundation
Board Member
Armand Paradis
Bigger Table
Scientific Advisory Board
Suzannah Gerber
AMPS & Tufts University
AMPS Executive Director
PhD Candidate at Tufts University
FREE
for a limited time
for a limited time
for a limited time
We've made our app free for a limited time so as many Americans as possible can find and remove these sketchy ingredients from their foods.
We've made our app free for a limited time so as many Americans as possible can find and remove these sketchy ingredients from their foods.
We've made our app free for a limited time so as many Americans as possible can find and remove these sketchy ingredients from their foods.
Your questions, answered.
Your questions, answered.
Your questions, answered.
How does the WISEcode™ app work?
WISEcode™ scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.
How does the WISEcode™ app work?
WISEcode™ scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.
How does the WISEcode™ app work?
WISEcode™ scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.
How does the WISEcode™ app work?
WISEcode™ scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.
Will the app always be free?
We've decided to make the Wisecode app free for a limited time. Get it free, while you can!
Will the app always be free?
We've decided to make the Wisecode app free for a limited time. Get it free, while you can!
Will the app always be free?
We've decided to make the Wisecode app free for a limited time. Get it free, while you can!
Will the app always be free?
We've decided to make the Wisecode app free for a limited time. Get it free, while you can!
Where does the data come from?
All statistics based on WISEdata™, the world's most comprehensive nutrition database.
Where does the data come from?
All statistics based on WISEdata™, the world's most comprehensive nutrition database.
Where does the data come from?
All statistics based on WISEdata™, the world's most comprehensive nutrition database.
Where does the data come from?
All statistics based on WISEdata™, the world's most comprehensive nutrition database.