Food Truth

How ultra-processed food broke our health, and how to make food a force for good.

Ultra-processed food has been quietly undermining American health for over 50 years, and most of us still can’t tell which foods are ultra-processed. Labels aren’t required to tell the whole truth, so parents are left in the grocery aisle sorting through marketing claims while nine of the ten leading causes of death in America are now linked to diet.

In Food Truth, WISEcode founder Peter M. Castleman reveals how food was engineered to be irresistible and nearly empty of nutrition, and how our declining health became someone else’s profit. Then he does what no exposé has done: he hands you the fix. His team spent years decoding the 267,130 ingredient terms on American food packages down to the 5,154 real ingredients behind them, and built a free tool that tells you in seconds whether anything in your cart is ultra-processed, and why.

Your body was built to thrive. Food should be its greatest ally. Now it can be.

About the Author

Peter Castleman has spent four decades as an entrepreneurial investor, building a number of multi-billion-dollar companies. He specializes in turn‐arounds and big ideas, work that demands seeing the world as it could be. His biggest idea yet takes on the food and health industries. He founded WISEcode, creating a new category—FoodTechAI™—to bring transparency to what we eat, and wrote Food Truth to share what 15 years of research revealed. Castleman believes food should be a force for good in people’s lives, starting with knowing what’s in your food and what it does to your body.
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