Our science team brings decades of experience in nutrition science and the food industry. Researchers at the National Cancer Institute, USDA, and universities in the US and Canada rely on WISEcode's data to study links between food processing and health outcomes.
Our proprietary NFP+™ data is made up of 15,000+ food attributes, billions of data points, and based on thousands of hours of scientific research. We are the AI-powered food intelligence that can finally define ultra-processing.
Seventy percent of what fills American grocery shelves has been classified as ultra-processed. But until now, there has been no ingredient-level standard capable of distinguishing products that require urgent reformulation from those that don't.
WISEcode fills that gap. Built by nutrition scientists and AI engineers, our platform gives consumers, brands, and regulators the one thing the current system has never provided: consistent, science-backed answers about what's actually in our food.
Our AI classifies ultra-processed foods at the ingredient level. Built for consumers. Trusted by industry.