Non-Ultra Processed Verification

Everyone talks about ultra-processed food. We defined it.

The most comprehensive food database in the U.S. And a complete definition of ultra-processed food. WISEcode tracks twenty thousand attributes per food, across a million foods. We used that data to define UPF ingredient by ingredient, and we published every line of it.
Get Verified

The #1 question consumers are asking is “Are my foods ultra-processed?”

Now you can give them a clear answer

The Non-UPF Verified Shield allows consumers and retailers to easily identify brands investing in better ingredients, and processing methods. Better choices for shoppers, and the recognition that lets the best brands rise to the top.

The Independent,
Science-Backed Non-UPF Verification.

How to get verified

Apply to be verified for the Non-UPF Shield through our WISE Intelligence platform where you can manage your portfolio like never before.
Form on WISEcode Intelligence asking for brand, name, title, email, phone, and password with verification steps.
Step 01

Create your WISEcode 
Intelligence account

Sign up for free and get access to WISEcode Intelligence™. Inside the platform you will be able to manage your portfolio of products, get verified and more.
WISEcode Intelligence dashboard showing SKU verification progress and UPF status for a product
Step 02

Verify your SKUs and apply

Add your products in the platform, see where each one stands, and apply for Non-UPF verification. Most results come back in one to two days.
Boxes of Happy Wolf Strawberry Organic Snack Bars on a shelf, made with oats and fruit with the Non-UPF Shield.
Step 03

Show the world

After launch, we stay available to support, adjust, and improve the system as your team evolves. New roles, new challenges, new stage — the setup grows with you.

To support our mission of bringing FoodTruth™ to the world, we’re offering WISEcode non-UPF Verification FREE for a year when you sign up by October 31st 2026.

Get Verified for Free

See what 500,000 customers who download WISEcode are seeing every day

Get The App
“People Work didn’t give us a culture deck. They helped us fix the everyday stuff that was quietly breaking the team. The impact showed up in behavior, not slides.”
Smiling woman with wavy brown hair wearing transparent glasses and a rust-colored shirt.
Jessica Mercedes
CEO, Evermind

Are your products Non-UPF?

Enter your product's ingredients, calories, and sugar, and find out in seconds whether it would earn the Non-UPF Shield™. No account, no cost, no commitment. Just a straight answer.
Trusted by Brands like yours

Our partners in FoodTruth™

The WISEcode Shield

Non- UPF verification is more than just a badge

A clear Non-UPF status

You learn exactly where each product stands against the Standard, ingredient by ingredient. Even products that do not qualify tell you something useful: precisely what is holding them back, which is the starting point for reformulation.

A place in the WISEcode App

Verified products stand out to shoppers using the WISEcode™ UPF Detector app to find cleaner options. You show up where people are already looking.

Proof for retail buyers

Verification gives your retail partners independent evidence that your products meet a published Non-UPF standard. It is a credible answer to a buyer's UPF question, ready before they ask it.

Support for your verification

Shield badge stating Verified Non-UPF Non-Ultra Processed with a checkmark on a blue-gray background.

The Non-UPF Verified™ Shield

Display it on your packaging and retail listings: the clearest signal you can give shoppers and retailers that your products meet the standard.
collage of WISEcode marketing toolkit assets including email templates and social media graphics

A complete marketing toolkit

Print materials, digital and social assets, email templates, videos, and more, all built to help you put your verification to work across every channel.
WISEcode Intelligence dashboard showing a brand's product verification stats and Non-UPF status breakdown

Real-time WISEcode™ Intelligence

Ingredient level classification data for your portfolio , so you can see exactly where every product stands and where the opportunities are.
WISEcode UPF Detector App screen showing non-UPF verified foods: Nymbl chocolate ice cream and Happy Wolf snack bars.

Visibility in the WISEcode™ UPF Detector App

Your verified products surface in front of the shoppers actively scanning for Non-UPF options, right at the moment of decision.

A standard you can read for yourself.

The Shield isn't a logo you're asked to blindly trust. It rests on the WISEcode Standard: a published, versioned methodology that scores every ingredient against the science, reviewed by a scientific advisory board, with every change posted to a public change log. Open it, check it, and see exactly how your products are judged.
Read the Full Standard
Read the Program Rules
Get Verified