We are on a mission
Food should be a force for good in peoples lives. For generations, we’ve made our most consequential daily choice virtually blind. We set out to fix that. We don’t tell you what to eat. We help you know what you should eat.
WISEcode Labs
Fearless transparency in testing
Our Story
The analystical capability we needed didn’t exist. So we built it.
WISEcode Labs exists because of a question that should be easy to answer and isn't: what is actually in our food?
Mapping the more than 5,100 ingredients in the American food supply — the Food Genome Project™ — required testing over 4,000 of them across 150+ analytes each, many at detection limits beyond industry standard. No existing lab could do it with the rigor and independence the mission demanded. So we built one.
Purpose-built from day one and independently governed, WISEcode Labs performs every analysis with validated methods and rigorous quality standards. We report only what the science demonstrates — because confidence in food begins with confidence in the science behind it.
Mapping the more than 5,100 ingredients in the American food supply — the Food Genome Project™ — required testing over 4,000 of them across 150+ analytes each, many at detection limits beyond industry standard. No existing lab could do it with the rigor and independence the mission demanded. So we built one.
Purpose-built from day one and independently governed, WISEcode Labs performs every analysis with validated methods and rigorous quality standards. We report only what the science demonstrates — because confidence in food begins with confidence in the science behind it.
Leading with transparency, and collaboration
Fearless transparency
Complete visibility into your testing — real-time sample tracking, raw data access, and answers from our scientists, not auto-replies.
Relentless discovery
Measurements taken at detection limits beyond industry standard, backed by validated methods and advanced instrumentation.
Steadfast collaboration
We’re collaborators, not vendors. Our team works as an extension of yours to help you navigate complex challenges and ship better products.
Precise results. Radical transparency.
Full access to your underlying data.