WISEcode Blog

The "Bliss Point" isn't a secret formula, it's what happens when food gets optimized for one goal: keeping you eating, not nourishing you.

No federal UPF definition exists, despite UPFs being 50-70% of the U.S. diet. New research and law are starting to change that.

By Tolga Erdogus, Chief Technology Officer at WISEcode When concerns about ultra-processed foods started surfacing more publicly, the food…

Kraft Heinz's split mirrors a bigger breakup: parents asking harder questions about processed food, and legacy brands with no answers.

WISEcode launches Code Builder™ and a $200K global challenge to build a transparent, computable definition of ultra-processed food.

WISEcode's VP of Science breaks down the gap between what we expect AI to know about food and what the data actually gives it to work with.

Howard Moskowitz's "Bliss Point" formula is now central evidence in San Francisco's lawsuit against Ultra-Processed Foods.

Not all "homestyle" labels are created equal, so we break down which canned soup brands keep ingredients clean and which lean on additives.

We rank popular apple snacks to reveal which keep ingredients simple and which hide additives behind the apple flavor.