WISEcode: Decode Your Food

MEET OUR CODES

We’ve created 13 Codes—clear, simple labels that highlight the most harmful ingredients in your food. Whether it’s hidden seed oils, artificial flavors, or ultra-processed foods, our codes help you make better, more informed decisions in seconds.

Banned/Unsafe Ingredients

Flags 84 potentially harmful hidden ingredients

Banned/Unsafe Ingredients

Flags 84 potentially harmful hidden ingredients

Banned/Unsafe Ingredients

Flags 84 potentially harmful hidden ingredients

All Natural

Defines natural, with foods free from artificial additives and processed seed oils.

All Natural

Defines natural, with foods free from artificial additives and processed seed oils.

All Natural

Defines natural, with foods free from artificial additives and processed seed oils.

Allergens

Identifies common allergens to support safe food choices.

Allergens

Identifies common allergens to support safe food choices.

Allergens

Identifies common allergens to support safe food choices.

Artificial Flavors

Lab-engineered chemicals designed to mimic natural tastes

Artificial Flavors

Lab-engineered chemicals designed to mimic natural tastes

Artificial Flavors

Lab-engineered chemicals designed to mimic natural tastes

Artificial Preservatives

Synthetic additives used to extend shelf life.

Artificial Preservatives

Synthetic additives used to extend shelf life.

Artificial Preservatives

Synthetic additives used to extend shelf life.

Artificial Sweeteners

Lab-created sugar substitutes designed to be sweeter.

Artificial Sweeteners

Lab-created sugar substitutes designed to be sweeter.

Artificial Sweeteners

Lab-created sugar substitutes designed to be sweeter.

Clean Labels

Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.

Clean Labels

Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.

Clean Labels

Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.

Emulsifiers

Additives that stabilize and blend ingredients like oil and water in processed foods.

Emulsifiers

Additives that stabilize and blend ingredients like oil and water in processed foods.

Emulsifiers

Additives that stabilize and blend ingredients like oil and water in processed foods.

High fructose Corn Syrup

A highly processed sweetener derived from corn starch.

High fructose Corn Syrup

A highly processed sweetener derived from corn starch.

High fructose Corn Syrup

A highly processed sweetener derived from corn starch.

MAHA

Make America Healthy Again is an RFK Jr. initiative advocating for FDA reform.

MAHA

Make America Healthy Again is an RFK Jr. initiative advocating for FDA reform.

MAHA

Make America Healthy Again is an RFK Jr. initiative advocating for FDA reform.

Seed oils

Processed oils extracted from seeds like soybean, canola, and sunflower.

Seed oils

Processed oils extracted from seeds like soybean, canola, and sunflower.

Seed oils

Processed oils extracted from seeds like soybean, canola, and sunflower.

Ultra Processed

Industrially formulated foods with refined ingredients.

Ultra Processed

Industrially formulated foods with refined ingredients.

Ultra Processed

Industrially formulated foods with refined ingredients.

Artificial Colors

Synthetic dyes used to enhance the appearance of food

Artificial Colors

Synthetic dyes used to enhance the appearance of food

Artificial Colors

Synthetic dyes used to enhance the appearance of food

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Scan Your Food.

Fight Back Against

Big Food.

Built on a decade of research and a database of 1+ million packaged foods, our app gives you the power to understand ingredients, uncover hidden additives, and make informed choices—instantly.

Download.

Scan Your Food.

Fight Back Against

Big Food.

Built on a decade of research and a database of 1+ million packaged foods, our app gives you the power to understand ingredients, uncover hidden additives, and make informed choices—instantly.

Download.

Scan Your Food.

Fight Back Against

Big Food.

Built on a decade of research and a database of 1+ million packaged foods, our app gives you the power to understand ingredients, uncover hidden additives, and make informed choices—instantly.

Download.

Scan Your Food.

Fight Back Against

Big Food.

Built on a decade of research and a database of 1+ million packaged foods, our app gives you the power to understand ingredients, uncover hidden additives, and make informed choices—instantly.