OUR CODES
OUR CODES
OUR CODES
We’ve created 13 Food Codes—clear, simple labels that highlight the most important attributes in your food. Whether it’s hidden seed oils, artificial flavors, or ultra processed foods, our codes help you make better, more informed decisions in seconds.
We’ve created 13 Food Codes—clear, simple labels that highlight the most important attributes in your food. Whether it’s hidden seed oils, artificial flavors, or ultra processed foods, our codes help you make better, more informed decisions in seconds.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
Allergens
Identifies common allergens to support safe food choices.
Allergens
Identifies common allergens to support safe food choices.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Ultra Processed
Industrially formulated foods with refined ingredients.
Ultra Processed
Industrially formulated foods with refined ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Download.
Scan.
Keep Food
Honest.
Built on a decade of research and a
database of 650,000 foods, our app
gives you the power to understand
ingredients, uncover hidden additives,
and make informed choices—instantly.
Download on the
App Store
GET IT ON
Download.
Scan.
Keep Food
Honest.
Built on a decade of research and a
database of 650,000 foods, our app
gives you the power to understand
ingredients, uncover hidden additives,
and make informed choices—instantly.
Download on the
App Store
GET IT ON
Frequently Asked Questions
What is WatchOut?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
What is WatchOut?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
What is WatchOut?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Why Should I Be Concerned about WatchOuts?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Why Should I Be Concerned about WatchOuts?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Why Should I Be Concerned about WatchOuts?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode WatchOut™ Defined
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode WatchOut™ Defined
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode WatchOut™ Defined
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Why Are WatchOuts in My Food?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Why Are WatchOuts in My Food?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Why Are WatchOuts in My Food?
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode WatchOutsTM Pros/Cons:
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode WatchOutsTM Pros/Cons:
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode WatchOutsTM Pros/Cons:
+
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
WISEcode decodes processing levels to help you make informed choices about which foods are right for you.
Be the first to know
Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.
WISEcode decodes processing levels to help you make informed choices about which foods are right for you.
Be the first to know
Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.
WISEcode decodes processing levels to help you make informed choices about which foods are right for you.
Be the first to know
Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.