Artificial flavors are lab-made chemicals designed to mimic natural tastes—and on a chemical level, they’re surprisingly similar. However, many consumers are becoming wary of them, especially since they’re often used alongside artificial colors.

Like artificial colors, the long-term effects of artificial flavors are still being studied. Some research suggests possible links to gut health issues, allergies, and even neurological risks, though the science is still evolving.

Reading food labels to spot artificial flavors can be overwhelming, but WISEcode makes it easy by highlighting them for you—helping you make more informed choices.