Non-Ultra Processed Verification
The Independent, Science-Backed Non-UPF Verification.
How to get verified
Apply to be verified for the Non-UPF Shield through our WISE Intelligence platform where you can manage your portfolio like never before.
To support our mission of bringing FoodTruth™ to the world, we’re offering WISEcode non-UPF Verification FREE for a year when you sign up by October 31st 2026.
Are your products Non-UPF?
Enter your product's ingredients, calories, and sugar, and find out in seconds whether it would earn the Non-UPF Shield™. No account, no cost, no commitment. Just a straight answer.
Trusted by Brands like yours
Our partners in FoodTruth™
The WISEcode Shield
Non- UPF verification is more than just a badge
A clear Non-UPF status
You learn exactly where each product stands against the Standard, ingredient by ingredient. Even products that do not qualify tell you something useful: precisely what is holding them back, which is the starting point for reformulation.
A place in the WISEcode App
Verified products stand out to shoppers using the WISEcode™ UPF Detector app to find cleaner options. You show up where people are already looking.
Proof for retail buyers
Verification gives your retail partners independent evidence that your products meet a published Non-UPF standard. It is a credible answer to a buyer's UPF question, ready before they ask it.
Support for your verification
A standard you can read for yourself.
The Shield isn't a logo you're asked to blindly trust. It rests on the WISEcode Standard: a published, versioned methodology that scores every ingredient against the science, reviewed by a scientific advisory board, with every change posted to a public change log. Open it, check it, and see exactly how your products are judged.






