Non-Ultra Processed Verification

The Independent, Science-Backed Non-UPF Verification.

How to get verified

Apply to be verified for the Non-UPF Shield through our WISE Intelligence platform where you can manage your portfolio like never before.

To support our mission of bringing FoodTruth™ to the world, we’re offering WISEcode non-UPF Verification FREE for a year when you sign up by October 31st 2026.

Trusted by Brands like yours

Our partners in FoodTruth™

The WISEcode Shield

Non- UPF verification is more than just a badge

A clear Non-UPF status

You learn exactly where each product stands against the Standard, ingredient by ingredient. Even products that do not qualify tell you something useful: precisely what is holding them back, which is the starting point for reformulation.

A place in the WISEcode App

Verified products stand out to shoppers using the WISEcode™ UPF Detector app to find cleaner options. You show up where people are already looking.

Proof for retail buyers

Verification gives your retail partners independent evidence that your products meet a published Non-UPF standard. It is a credible answer to a buyer's UPF question, ready before they ask it.

Support for your verification

Shield badge stating Verified Non-UPF Non-Ultra Processed with a checkmark on a blue-gray background.

The Non-UPF Verified™ Shield

Display it on your packaging and retail listings: the clearest signal you can give shoppers and retailers that your products meet the standard.
Slides from WISEcode Social Media Toolkit featuring a man entering a shop and app promotion tips.

A complete marketing toolkit

Print materials, digital and social assets, email templates, videos, and more, all built to help you put your verification to work across every channel.
WISEcode Intelligence Dashboard showing 3 products discovered, 96% claimed, 50 non-UPF verified, and a chart of non-UPF status.

Real-time WISEcode™ Intelligence

Ingredient level classification data for your portfolio , so you can see exactly where every product stands and where the opportunities are.
WISEcode UPF Detector App screen showing non-UPF verified foods: Nymbl chocolate ice cream and Happy Wolf snack bars.

Visibility in the WISEcode™ UPF Detector App

Your verified products surface in front of the shoppers actively scanning for Non-UPF options, right at the moment of decision.

A standard you can read for yourself.

The Shield isn't a logo you're asked to blindly trust. It rests on the WISEcode Standard: a published, versioned methodology that scores every ingredient against the science, reviewed by a scientific advisory board, with every change posted to a public change log. Open it, check it, and see exactly how your products are judged.
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