WISEcode Food Truth App

WISEcode is the food truth app that instantly tells you what is really in your food. From ultra-processed ingredients to personalized nutrition insights, you can make informed choices for yourself and your family.

WISEcoach™

WISEcoach is an AI-powered personalized nutrition coach that analyzes thousands of food attributes against your unique health goals, so you always know exactly what to eat for more energy, better sleep, and a healthier life.

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Non-UPF Verification™

Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food — helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

WISEcode Intelligence™

The only AI-powered food answer engine that draws from a database of over one million products, giving consumers, brands, retailers, and researchers instant, plain-language answers to any question about any food.

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For Consumers

WISEcode Food Truth App

For Brands

Non-UPF Verification™

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Earn the WISEcode Shield.

The Independent, science-backed Non-UPF verification for CPGs.

The Non-UPF Verified™ Program is for the brands ready to meet shoppers where they are: a science-backed way to prove your products meet the standard, and the Shield that tells the people looking for them exactly where to find them, on the shelf and in the WISEcode Food Truth™ app.

Get Verified

How to Get Verified

STEP 01

Submit your product info

Share your products and SKU details through the WISEcode verification portal, including nutrition facts and full ingredient lists. Submit as many SKUs as you want.

STEP 02

Get verified in 1 to 2 days

WISEcode Intelligence™ evaluates every ingredient against NFP+™ and the WISEcode Non-UPF standard. The science behind the standard is already built, so the platform applies it and returns your results in one to two days, a fraction of the time traditional review takes.

STEP 03

Display the Shield

Products that meet the standard earn the Non-UPF Verified™ Shield for your packaging, your retail listings, and the WISEcode Food Truth™ app, so the people looking for your products can finally find them.

Support for Every Verified Brand

Non-UPF Verified™ brands get everything they need to promote their verification, understand their portfolio, and get found by the shoppers who are already looking for them.

See The Full WISEcode Standard

The Non-UPF Verified™ Shield

Display it on your packaging and retail listings: the clearest signal you can give shoppers and retailers that your products meet the standard.

A complete marketing toolkit

Print materials, digital and social assets, email templates, videos, and more, all built to help you put your verification to work across every channel.

Real-time WISEcode Intelligence™

Ingredient-level classification data for your portfolio, so you can see exactly where every product stands and where the opportunities are.

Visibility in the WISEcode Food Truth™ app

Your verified products surface in front of the shoppers actively scanning for Non-UPF options, right at the moment of decision.

Ready to Earn the Shield?

Find out where your products stand. Submit your SKUs today and WISEcode Intelligence^™ will evaluate every ingredient against the science-backed Non-UPF standard, most brands have their results in one to two days.

Read the Program Rules