WISEcode

Are your SKUs ultra-processed?

WISEcode provides the standard they're looking for and the verification your products deserve.

Non-UPF Verified™ brands

Food clarity is becoming a purchase driver. WISE helps your products lead.

Consumers want to understand what's in packaged food, but clear classification has been hard to find. WISEcode provides the standard they're looking for and the verification your products deserve.

The WISEcode Non-UPF Shield. A clear trust signal for your packaging.

Our classification engine evaluates 15,000 data points per product to determine ultra-processed status. Products that pass earn the WISE Non-UPF Shield for packaging and retail listings.

What you'll get

Use of the WISEcode Non-UPF Shield on packaging and retail listings

Full marketing toolkit: Print materials, digital marketing assets, social assets, email templates, videos, and more

Comprehensive nutrition panel analysis with recommendations for non-verified products

Reach new customers in the WISEcode App

Insights from
WISEcode
Intelligence™

Our dashboard classifies your products at the ingredient level to assess Non-UPF eligibility. Connect with an advisor to access real-time classification data and earn the Non-UPF Shield™ for your brand.

Ingredient level
precision in our
NFP+™ data.

Our proprietary NFP+™ data measures processing levels at the ingredient level for more precise assessments.

While some approaches label a large majority of the store as ultra-processed, our more granular method indicates that roughly 30% of packaged products in our analyses may warrant priority reformulation.

WISEcode
methodology,
decoded

See the Full WISEcode Standard

Weighted processing score

Every ingredient ranked from 0 (unprocessed) to 3 (industrial)

Red flag ingredients

Immediate UPF classification for banned ingredients or proven by science to cause harm

Sugar penalty

Automatic metabolic penalties for products deriving >20% of calories from added sugar