WISEcode: Decode Your Food

THE WORLD’S MOST COMPREHENSIVE
AI-POWERED DATABASE.

engineering and machine learning.

1,000x more attributes than the standard Nutrition Fact Panel

Uncovering hidden patterns and insights.

STEP 1

SCAN
THE BARCODE

Simply scan the
barcode on any
food product to unlock detailed ingredient insights.

STEP 2

GET YOUR
FOOD IQ SCORE

Instantly receive an AI-powered ingredient quality score to assess the health impact of your food.

STEP 3

PERSONALIZE
AND VOTE

Filter out ingredients that matter to you and cast your vote to shape the future of food transparency!

Download on the

App Store

GET IT ON

MEET THE CODES

Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.

Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.

Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Identifies common allergens to support safe food choices.
Artificial Colors
Synthetic dyes used to enhance the appearance of food
Artificial Flavors
Lab-engineered chemicals designed to mimic natural tastes
Artificial Preservatives
Synthetic additives used to extend shelf life.
Artificial Sweeteners
Lab-created sugar substitutes designed to be sweeter.
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Emulsifiers
Additives that stabilize and blend ingredients like oil and water in processed foods.
High fructose Corn Syrup
A highly processed sweetener derived from corn starch.
MAHA
“Make America Healthy Again” is an RFK Jr. initiative advocating for FDA reform.
Seed oils
Processed oils extracted from seeds like soybean, canola, and sunflower.
Ultra Processed
Industrially formulated foods with refined ingredients.

We created 13 easy-to-use “codes” to help you filter out the foods you want to avoid. Powered by a growing database of 650,000+ foods and 2.5+ million products, WISEcode makes smarter eating simple.

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WISE ALLIANCE

Join our growing community of innovators
united by the WISEcode mission:

LEARN MORE

FOUNDER STORY

“It started with a simple question:

What heck am I really eating?

The answer turned into Wisecode.”

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Feb 20, 2025

VIEW ALL

Watch Outs

All Natural

Allergens

Artificial Colors

Artificial Flavors

Artificial Preservatives

Artificial Sweeteners

Clean Labels

Emulsifiers

High fructose Corn Syrup

MAHA

Seed oils

Ultra Processed

Watch Outs

All Natural

Allergens

Artificial Colors

Artificial Flavors

Artificial Preservatives

Artificial Sweeteners

Clean Labels

Emulsifiers

High fructose Corn Syrup

MAHA

Seed oils

Ultra Processed

Watch Outs

All Natural

Allergens

Artificial Colors

Artificial Flavors

Artificial Preservatives

Artificial Sweeteners

Clean Labels

Emulsifiers

High fructose Corn Syrup

MAHA

Seed oils

Ultra Processed