Choosing food shouldn't feel like decoding a government secret. At WISEcode, we're blowing the lid off the status quo. From day one, our mission has been to transform ingredient chaos into clarity through transparent food intelligence - making every detail clearly visible and empowering people to make informed choices. The free WISEcode app and our signature Ingredient Quality Score kicked it all off, giving users a tool to combat label spin and unwanted additives, but that was just the opener.

WISEscore: Your Food, Your Rules

Forget the guesswork. WISEscore is the new gold standard for food clarity, connecting deep ingredient and nutrition transparency with personal empowerment. One number, two essential lenses blended. At its core, WISEscore answers the question: “Is this WISE? - What I Should Eat”, delivering not just facts, but personalized meaning for every shopper, every table, every bite.

Breaking Down the WISEscore

Each food is decoded through the two critical dimensions (and 13 codes). Here’s how WISEscore delivers intelligent choices, blended through these lenses:

• IQ Score (Ingredient Quality)
  Ingredient labels don’t scare us, nor you. IQ Score breaks them wide open, exposing questionable additives, industrial oils, or synthetic additives. It highlights the good, the bad, and everything in between, slashing through marketing fog so every ingredient gets a spotlight.

  • 8 Codes associated with IQ:

    • Banned/Unsafe Ingredients 

    • Process Level

    • Artificial Colors

    • Artificial Preservatives

    • Artificial Flavors

    • Artificial Sweeteners

    • Seed Oils

    • Emulsifiers

• NQ Score (Nutrient Quality)
  Calories? While that suits some, it’s too basic for others. NQ measures so much more - whether food actually fuels you, drilling into the quality and density of protein, fiber, sugar, carb, fat, and more. No more nutrient-empty foods masquerading as healthy. This is the metric for true nourishment.

  • 5 Codes associated with NQ

    • Fat Quality

    • Carb Quality

    • Protein Density

    • Sugar Density

    • Fiber Density

• Thrive Score (Personal Impact) - Coming Soon
  Food is more than fuel, it’s what propels your life goals. Thrive Score asks: Are these foods moving you forward? Whether it’s heart health, brainpower, muscle, sleep, libido, pregnancy, or longevity, Thrive Score bridges food science to your ambitions, making food truly personal.

The Roadmap: More Power, More Control

WISEscore is just getting started. Next up: hyper-personalization, an AI nutrition coach, smarter filters by dietary goal, and tools that map the foods supporting each life stage. All within the world’s most comprehensive, precision-transparent ingredient, nutrition, and outcomes database. Because transparency should always spark meaningful action, not more overwhelm.

Why WISEcode Is Different

• Universal Empowerment: We’re the world’s Food Intelligence Platform™, leveling the playing field with precision transparency for everyone.

• Personalization, Not Prescription: Nutrition is uniquely personal - WISEscore adapts to real goals, values, and needs, never dictates.

• Outcomes That Matter: Data is just data until it helps people thrive. We measure impact in health, energy, and quality of life - not just numbers on a label.

• Relentlessly Truthful: We confront industry norms, question every label, and guarantee clarity in every code. 

Stay tuned for deeper dives on upcoming features. Download WISEcode for free today, and enjoy every update as a leap toward a world where food makes sense, and truly serves you.