WISEcode believes food transparency should be unflinching - empowering every shopper to make informed choices, not just react to clever marketing or industry spin. Here’s why the U.S. GRAS (Generally Recognized as Safe) system is more a strategic loophole for brands than a beacon of consumer safety, especially compared to global standards like those in the UK and EU.

What Is GRAS and What’s the Real Story?

The GRAS program lets U.S. food companies designate ingredients as “safe” without mandatory FDA review or disclosure. Brands can self-certify new substances, using “expert panels” paid by the manufacturer, with no legal obligation to inform the FDA or the public. This means thousands of chemical additives enter the food supply based on secret criteria -giving companies a shortcut that isn’t recognized or allowed in most countries.

Internationally, especially in places like the UK and the EU, this approach falls flat. Their regulators demand strict, science-backed reviews for new food ingredients, often banning or restricting substances that slip into the American marketplace via GRAS. Dyes, preservatives, and synthetic flavors regularly approved here are flatly rejected overseas as risks to consumer health.

Precision Transparency Over Marketing Spin

WISEcode was built to strip away the marketing gloss. GRAS status - although advertised as reassurance - often masks the truth about ingredient safety and oversight. What’s called “safe” in the U.S. may be illegal, controversial, or under strict limits elsewhere. WISEcode’s mission is not to shame brands or dictate diets, but to give consumers the full story so their choices are truly confident and personal.

• Truth in Every Bite: WISEcode doesn’t play along with food-industry PR. Ultra-processed traps, GRAS additives, and harmful chemicals are exposed, with global context and documented risks, not vague reassurances.

• It’s Personal: Empowering users with personalized Codes, transparent ingredient data, and science. Everyone deserves to know what goes into their food and what those choices mean for their health and values.

• Simplicity Over Noise: Scan, decode, and see ingredients for what they are. No jargon, no marketing speak - just clear answers.

Download WISEcode for free today, and see for yourself.

GRAS vs Global Standards: The Breakdown

While the U.S. has roughly 2,000 officially listed GRAS substances, the additive pool is much larger - over 10,000 in actual use, with most seldom scrutinized by the FDA or public experts. By contrast, the UK and EU require robust, independent scientific review for every new ingredient. Many U.S. foods sold globally must use different recipes because what passes here is banned elsewhere.

GRAS Loophole vs. International Review

WISEcode: The New Standard for Food Integrity

WISEcode’s stance sets a new bar: transparency through data, not marketing. Each ingredient’s safety, nutritional outcomes, and global status are instantly revealed. The result: people shop smarter, brands are pushed to improve, and food for the mainstream starts to change, led by real consumer empowerment.

Fuel Your Dreams, Your Way

Food should be loved, not feared. WISEcode makes precision food transparency the new standard, laying bare the facts and trusting everyone to make the best choices with knowledge, not guesswork. GRAS might be a loophole, but WISEcode closes it with power, clarity, and confidence - fueling dreams and healthier lives for all.