CAtegory

UPF Lawsuit

Coverage of San Francisco's legal case against Ultra-Processed Food manufacturers, examining how food engineering, marketing claims, and consumer protection law intersect.
Potato chips spilling from a bag, representing the engineered "Bliss Point" at the center of the San Francisco UPF lawsuit
Featured Article

The Bliss Point: The Mathematical Engineering of Overeating

January 23, 2026
The "Bliss Point" isn't a metaphor. It's a calculated formula food scientists use to find the exact ratio of sugar, salt, and fat that maximizes craving. We trace it from a 1960s Army research project to the tobacco industry playbook, and to why it's now Exhibit A in San Francisco's UPF lawsuit.
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