CAtegory

Ultra-Processed Foods

Explainers on what Ultra-Processed Foods are, how they're identified, and what separates them from minimally processed alternatives.
Bowls of classic comfort soup with fresh tomatoes and herbs, featured in WISEcode's canned soup ingredient quality review
Featured Article

How Processed Are Classic Comfort Soups: Canned Edition

September 17, 2025
Not all "homestyle" labels are created equal. We break down popular canned comfort soups to reveal which brands keep ingredients clean, and which lean on seed oils, artificial flavors, or other hidden additives.
Read Article
Read article
Potato chips spilling from a bag, representing the engineered "Bliss Point" at the center of the San Francisco UPF lawsuit
UPF Lawsuit

The Bliss Point: The Mathematical Engineering of Overeating

January 23, 2026
The "Bliss Point" isn't a metaphor. It's a calculated formula food scientists use to find the exact ratio of sugar, salt, and fat that maximizes craving. We trace it from a 1960s Army research project to the tobacco industry playbook, and to why it's now Exhibit A in San Francisco's UPF lawsuit.