Foods are not processed equally. WISEcode instantly decodes processing levels to help you make informed choices on what is right for you.
Building The World’s Most Comprehensive Nutrition Database
We work extensively with recognized experts in the fields of nutrition, food science and public health, to review and critique our work as we strive to provide the most comprehensive information about our food supply.
WISEcode also relies on the not-for-profit Nutrient Institute and its Scientific Advisory Board for critical guidance and accountability related to the science underpinning all of our efforts.
The WISEcode Methodology
Millions of food records
We analyze multiple data sources for the most comprehensive and current nutritional information.
Machine-learning categorization
Examining every detail, we match ingredients to standard records for clear and reliable food data.
Advanced in-house food testing lab
Our partner Beaconpoint Labs meticulously tests thousands of food items to measure over 150 distinct nutrients.
HOW DOES WISEcode DEFINE LEVELS OF PROCESSING?
We consider three factors:
Ingredients
The number of processed ingredients in a food.
Health
Any health concerns that have been tied to those ingredients.
Added Sugars
Added sugars as a percent of total calories in the food.
Decode Your Food
The WISEcode app uncovers 3,748 hidden processed ingredients in your food. Using the world’s most comprehensive nutrition database, we provide simple insights to help you make healthier choices tailored to your goals.
Personalized for You
Tell us about your dietary needs and preferences. Whether you have allergies or follow a specific diet, we've got you covered. WISEcode tailors its recommendations to your unique profile, ensuring you get the most relevant information.
Search with Ease
Searching for specific foods? Our search function puts nutrition information right at your fingertips. Simply type in any packaged food to find its processing level and discover less-processed alternatives.
Scan and Learn in Real-Time
Just point and scan. Use your phone's camera to scan any barcode, and WISEcode will instantly analyze the product. Get detailed ingredient-level insights into the food's processing level, empowering you to make informed, on-the-spot decisions.
Dive into the Details
Every food is rated on a 5-level scale, from minimally processed to super ultra-processed. Not sure about an ingredient? Click to explore our science-backed explanations.
Less-processed Alternatives
When you view a highly processed food, WISEcode automatically suggests less-processed alternatives. Our smart algorithm recommends similar products with lower processing levels, helping you make informed choices without sacrificing taste or convenience.
Organize with Smart Lists
Take control of your cart with Smart Lists. Create multiple lists tailored to your needs—whether it's for your weekly grocery run, pantry inventory, or foods to avoid. Add items with a tap, and WISEcode will calculate an overall processing score for each list.
Personalize lists for every member of your household
Plan balanced meals
Maintain a 'no-fly' list of foods you want to avoid
