73

73

73

%

%

%

of U.S. foods contain

of U.S. foods contain

of U.S. foods contain

sketchy ingredients.

sketchy ingredients.

sketchy ingredients.

Scan, vote, fight back and get them banned.

Scan, vote, fight back and get them banned.

Scan, vote, fight back and get them banned.

Make Big Food listen to the People’s Voice.

Make Big Food listen to the People’s Voice.

Make Big Food listen to the People’s Voice.

Out of all packaged foods in the USA:

Contain Ultra or Super-ultra
Processed Ingredients

contain toxic ingredients, most of which are banned in other countries

All statistics based on WISEdata™, the world's most comprehensive nutrition database

Out of all packaged foods in the USA:

Contain Ultra or Super-ultra
Processed Ingredients

contain toxic ingredients, most of which are banned in other countries

All statistics based on WISEdata™, the world's most comprehensive nutrition database

Out of all packaged foods in the USA:

Contain Ultra or Super-ultra
Processed Ingredients

contain toxic ingredients, most of which are banned in other countries

All statistics based on WISEdata™, the world's most comprehensive nutrition database

How to keep Big Food from sneaking sketchy ingredients like non-GRAS, toxic, ultra-processed, lab-made chemicals into your food:

How to keep Big Food from sneaking sketchy ingredients like non-GRAS, toxic, ultra-processed, lab-made chemicals into your food:

How to keep Big Food from sneaking sketchy ingredients like non-GRAS, toxic, ultra-processed, lab-made chemicals into your food:

1.

SCAN

Simply scan the
barcode on any
packaged food.

2.

GET IQ SCORE

Instantly receive an AI-powered Ingredient

Quality (IQ) score.

3.

DECIDE

Use the IQ Score to determine what’s right for you.

4.

VOTE

Vote and tell Big Food to ban this food.

MEET THE CODES

WISEcode provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.

WISEcode provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.

WISEcode provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.

All statistics based on WISEData™, the world's most comprehensive nutrition database

All statistics based on WISEData™, the world's most comprehensive nutrition database

Powered by advanced data

engineering and machine learning.

1,000x more attributes than the standard Nutrition Fact Panel.

Uncovering hidden patterns and insights.

WISEalliance

WISEalliance

The WISEcode app is powered by WISEdata™. Our database is constantly evolving, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.

The WISEcode app is powered by WISEdata™. Our database is constantly evolving, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.

The WISEcode app is powered by WISEdata™. Our database is constantly evolving, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.

Latest Nutritional Insights

Latest Nutritional Insights

Latest Nutritional Insights

WISEcode scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.

Be the first to know

Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.

@2025 WISEcode LLC

·

·

WISEcode scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.

Be the first to know

Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.

@2025 WISEcode LLC

·

·

WISEcode scans packaged foods to reveal harmful ingredients and empowers users to make informed choices while pushing Big Food to clean up its act.

Be the first to know

Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.

@2025 WISEcode LLC

·

·