73

73

73

%

%

%

of U.S. foods contain

of U.S. foods contain

of U.S. foods contain

sketchy ingredients—

identify them in seconds

sketchy ingredients—

identify them in seconds

sketchy ingredients—

identify them in seconds

Out of all packaged foods in the USA:

contain Seed Oils

contain Seed Oils

Are Ultra or Super-ultra
Processed Foods

Are Ultra or Super-ultra
Processed Foods

All statistics based on WISEdata™, the world's most comprehensive nutrition database

All statistics based on WISEdata™, the world's most comprehensive nutrition database

Identify & Vote Out Sketchy Ingredients Using the WISEcode™ App in 4 Simple Steps:

1.

SCAN

Simply scan the
barcode on any
packaged food.

2.

GET IQ SCORE

Instantly receive an AI-powered Ingredient

Quality (IQ) score.

3.

DECIDE

Use the IQ Score to determine what’s right for you.

4.

VOTE

Vote and tell Big Food to ban this food.

MEET THE FOOD CODES

WISEcode™ provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.

WISEcode™ provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.

WISEcode™ provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.

All statistics based on WISEdata™, the world's most comprehensive nutrition database in the F&B industry

All statistics based on WISEdata™, the world's most comprehensive nutrition database in the F&B industry

Powered by advanced data

engineering and machine learning.

1,000x more ingredient details than the standard Nutrition Fact Panel.

Uncovering hidden patterns and insights.

WISEalliance

WISEalliance

The WISEcode™ app is powered by WISEdata™. Our database is constantly expanding, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.

The WISEcode™ app is powered by WISEdata™. Our database is constantly expanding, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.

The WISEcode™ app is powered by WISEdata™. Our database is constantly expanding, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.


  • Britt Burton-Freeman

    Illinois Institute of Technology

    Professor; Chair of Department of Food Science and Nutrition; Director, Center for Nutrition Research




  • Jed W. Fahey

    Johns Hopkins University

    Johns Hopkins Initiative for Medical Innovation and NeuroDiscovery, Cullman Chemoprotection Center




  • José Ordovas

    Tufts University

    Professor, Nutrition and Genetics, Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy




  • Zhaoping Li

    University of California Los Angeles

    Professor of Clinical Medicine; Center Director and Division Chief, Clinical Nutrition




  • David Turner

    Virginia Commonwealth University

    Vice Chair of Research, Virginia Commonwealth University, Massey Cancer Center, Department of Surgery



  • Victoria Findley

    Virginia Commonwealth University

    Associate Professor, School of Medicine, Surgery Co-Leader, Cancer Prevention & Control Program, Massey Comprehensive Cancer Center


  • David Klurfeld

    Indiana University

    Adjunct Professor, Department of Applied Health Science, Indiana University School of Public Health-Bloomington



  • Holly Batt

    Anti-AGE Foundation

    Board Member





  • Armand Paradis

    Bigger Table

    Scientific Advisory Board





  • Suzannah Gerber

    AMPS & Tufts University

    AMPS Executive Director
    PhD Candidate at Tufts University



Latest Nutritional Insights

Latest Nutritional Insights

Latest Nutritional Insights

WISEcode is an app that lets users scan packaged foods to uncover sketchy ingredients in seconds. It empowers people to make informed choices while pressuring Big Food to clean up its act.

Nourish Your Inbox

Sign up for the latest Nutritional Insights, delivered weekly.

@2025 WISEcode LLC

·

·

WISEcode is an app that lets users scan packaged foods to uncover sketchy ingredients in seconds. It empowers people to make informed choices while pressuring Big Food to clean up its act.

Nourish Your Inbox

Sign up for the latest Nutritional Insights, delivered weekly.

@2025 WISEcode LLC

·

·

WISEcode is an app that lets users scan packaged foods to uncover sketchy ingredients in seconds. It empowers people to make informed choices while pressuring Big Food to clean up its act.

Nourish Your Inbox

Sign up for the latest Nutritional Insights, delivered weekly.

@2025 WISEcode LLC

·

·