DECODE
Processed Foods
Uncover minimally to ultra-processed food and see what’s added or stripped away.
DECODE
Seed Oils
Know your oils. Understand which foods contain processed seed oils to make mindful choices about omega-6 consumption.
DECODE
Processed Foods
DECODE
Processed Foods
Uncover minimally to ultra-processed food and see what’s added or stripped away.
DECODE
Seed
Oils
DECODE
Seed
Oils
Know your oils. Understand which foods contain processed seed oils to make mindful choices about omega-6 consumption.
Our Mission
Transparency in Food to Empower Personalized Nutrition
Our Mission
Transparency in Food to Empower Personalized Nutrition
The food industry today offers limited transparency, with food labels sharing only 15 attributes. WISEcode, powered by patented AI, machine learning, and proprietary lab testing, unlocks over 10,000 attributes—empowering you to make better, more personalized choices for your goals.
Be WISE
Be WISE
Meet Hoot
Meet Hoot
Our Mission
Transparency in Food to Empower Personalized Nutrition
The food industry today offers limited transparency, with food labels sharing only 15 attributes. WISEcode, powered by patented AI, machine learning, and proprietary lab testing, unlocks over 10,000 attributes—empowering you to make better, more personalized choices for your goals.
Be WISE
Meet Hoot
Watch Outs
Watch Outs
Watch Outs
Flags any of 45 potentially harmful hidden ingredients.
Flags any of 45 potentially harmful hidden ingredients.
Clean Labels
Clean Labels
Clean Labels
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
Highlights foods free of artificial ingredients, including sweeteners, preservatives, flavors, and colors.
All Natural
All Natural
All Natural
Defines “natural,” with foods free from artificial additives and processed seed oils.
Defines “natural,” with foods free from artificial additives and processed seed oils.
Allergens
Allergens
Allergens
Identifies common allergens to support safe food choices.
Identifies common allergens to support safe food choices.
ROLLING THUNDER
ROLLING THUNDER
ROLLING THUNDER
our phased rollout of codes to continuously provide additional food transparency continues into 2025.
our phased rollout of codes to continuously provide additional food transparency continues into 2025.
Nutrient Density
Nutrient Density
Protein Quality
Protein Quality
Fat Quality
Fat Quality
Carb Quality
Carb Quality
Sugar Density
Sugar Density
Calorie Quality
Calorie Quality
WISEcode's mission is to deliver transparency in food, empowering personalized nutrition.
WISEcode's mission is to deliver transparency in food, empowering personalized nutrition.
We provide the tools to decode your food (the "Code" in our name) and help you make informed decisions about “What I Should Eat” (the "WISE" in our name).
We provide the tools to decode your food (the "Code" in our name) and help you make informed decisions about “What I Should Eat” (the "WISE" in our name).
Independent
No influence from industry, corporations or government. Just data.
Transparent
Know exactly what's in your foods.
Personalized
Codes that are easy to use and tailored to your needs.
Join our growing community of innovators
united by the WISEcode mission:
Advancing food transparency to empower personalized nutrition.
Join us and be part of the nutrition revolution!
Join our growing community of innovators
united by the WISEcode mission:
Advancing food transparency to empower personalized nutrition.
Join us and be part of the nutrition revolution!
Latest Nutritional Insights
Latest Nutritional Insights
Latest Nutritional Insights
WISEcode decodes processing levels to help you make informed choices about which foods are right for you.
Be the first to know
Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.
WISEcode decodes processing levels to help you make informed choices about which foods are right for you.
Be the first to know
Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.
WISEcode decodes processing levels to help you make informed choices about which foods are right for you.
Be the first to know
Stay updated on all things WISEcode, including future releases, beta testing opportunities, and our WISEcode Weekly Insights.