73
73
73
%
%
%
of U.S. foods contain
of U.S. foods contain
of U.S. foods contain
sketchy ingredients.
sketchy ingredients.
sketchy ingredients.
Scan, vote, fight back and get them banned.
Scan, vote, fight back and get them banned.
Scan, vote, fight back and get them banned.
Make Big Food listen to the People’s Voice.
Make Big Food listen to the People’s Voice.
Make Big Food listen to the People’s Voice.

Out of all packaged foods in the USA:
Contain Ultra or Super-ultra
Processed Ingredients
contain toxic ingredients, most of which are banned in other countries
All statistics based on WISEdata™, the world's most comprehensive nutrition database

Out of all packaged foods in the USA:
Contain Ultra or Super-ultra
Processed Ingredients
contain toxic ingredients, most of which are banned in other countries
All statistics based on WISEdata™, the world's most comprehensive nutrition database

Out of all packaged foods in the USA:
Contain Ultra or Super-ultra
Processed Ingredients
contain toxic ingredients, most of which are banned in other countries
All statistics based on WISEdata™, the world's most comprehensive nutrition database
How to keep Big Food from sneaking sketchy ingredients like non-GRAS, toxic, ultra-processed, lab-made chemicals into your food:
How to keep Big Food from sneaking sketchy ingredients like non-GRAS, toxic, ultra-processed, lab-made chemicals into your food:
How to keep Big Food from sneaking sketchy ingredients like non-GRAS, toxic, ultra-processed, lab-made chemicals into your food:
MEET THE CODES
WISEcode provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.
WISEcode provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.
WISEcode provides 13 easy-to-use “codes” that grade the ingredient quality of our growing database of 1+ million packaged foods.
All statistics based on WISEData™, the world's most comprehensive nutrition database
All statistics based on WISEData™, the world's most comprehensive nutrition database
Powered by advanced data
engineering and machine learning.
1,000x more attributes than the standard Nutrition Fact Panel.
Uncovering hidden patterns and insights.
WISEalliance
WISEalliance
The WISEcode app is powered by WISEdata™. Our database is constantly evolving, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.
The WISEcode app is powered by WISEdata™. Our database is constantly evolving, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.
The WISEcode app is powered by WISEdata™. Our database is constantly evolving, but there’s still work to be done. To push forward, we need scientists, CPG brands, and retailers to help us refine, expand, and apply this data in meaningful ways.