WISEcode.
Food Intelligence
for All.
WISEcode delivers food transparency, knowledge, and power for everyone — built on the world’s first Food Intelligence Platform™, unlocking transparency, access, personalization, and community.
The World Dithers. WISEcode Acts.
While governments, academics, and even RFK Jr. are still debating what qualifies as an ultra-processed food (UPF), WISEcode has already defined it.
Our UPF Code™ analyzes 730,000+ foods, each across 15,000 attributes, to instantly identify five levels of processing.
And it’s already available to everyone – free – because the truth about food should belong to all.
But the story doesn’t end there.
This is just the beginning of real food transparency.
Introducing the UPF Code Hack.
Is our UPF Code a bold step closer to food transparency? Yes.
Is it perfect? Absolutely not.
That’s why WISEcode is challenging the world to raise the bar, underwriting the $200,000 UPF Code Hack Challenge to inspire global innovation.
We’re empowering scientists, coders, creators, and people everywhere to use our data, tools, and human creativity to build the most accurate and transparent UPF Code on Earth.
Open to everyone who believes in food transparency for all.
Apply early! Only 30 teams will be chosen through a first-come, first-served process and an expert panel review.
Together, we’ll turn debate into discovery and redefine what “processed” really means.
Our Gift to the World: The Universal UPF Code. Food Transparency for All.
While the top five Codes will earn cash rewards, recognition, and the chance to convert winnings into ownership in WISEcode…
… the true winner is the world.
WISEcode will create the Universal UPF Code App – for iOS and Android – putting the power of food transparency in everyone’s hands.
What Is a UPF Code?
The UPF Code™ instantly identifies a food’s level of processing, powered by WISEcode’s FoodTechAI™, which evaluates and rates thousands of ingredients to reveal what’s truly inside.
It’s clarity at a glance, and action you can take.
What Are Codes?
The UPF Code™ is just one of 30+ WISEcodes, each created to answer one question: “What I Should Eat” (WISE).
Codes turn food data into insight, revealing how ingredients, nutrition, and composition affect your body and mind.
They make food understandable, personal, and actionable.
The Future: Code Builder™
The UPF Code Hack introduces the world to Code Builder™ – WISEcode’s AI-powered tool that lets anyone create, test, and share new Codes using the same data and intelligence that powers WISEcode itself.
For the first time in history, everyone is a coder, shaping the future of food intelligence, together.
From Idea to Production under 30 mins
Build with Us and Join the Challenge
Join a global community of scientists, coders, creators, and innovators using Code Builder™ to design the next generation of food intelligence.
Together, we’re building an open ecosystem where anyone can create, test, and share new Codes that move the world from confusion to clarity, and enjoy the rewards of delivering food transparency.
A panel of judges composed of scientists, technologists, and government officials will select the top 5 Codes. Each will be awarded a cash prize based on voting.
The top 5 Codes will then move in the WISEcode app, where the community rates, reviews, and votes on their favorite UPF Code.
WISEcode’s Food Intelligence Platform
At the heart of WISEcode lies our Food Intelligence Platform™ which translates deep food data into actionable insights.
WISEScore™
Universal measure of food quality and health impact
Four Dimensions of Food Intelligence™:
Ingredient Quality, Nutrition quality, Outcomes Score, and Value Score
30+ Codes to Help Answer One Question:
What I Should Eat (WISE).
Codes turn food data into insight – revealing how ingredients, nutrition, and composition affect your body and mind. Codes make food understandable, personal, and actionable.
Help Us Further Unlock Food Intelligence.
Upon acceptance from our Science Team, you’ll receive access to our food intelligence platform, our global WISEcode Market™, and transparent judging led by experts and the WISEcode community.
The World’s Most Comprehensive Food Data
WISEcode delivers 1,000× more information on each food than the standard Nutrition Facts Panel — the foundation of most databases and apps today.
With over 10 billion food attributes across 730,000+ foods, and 2 million ingredients classified into 33,000 distinct definitions, our system brings unmatched depth and precision.
The current government databases have not been updated for years while WISEcode updates daily, keeping food intelligence accurate and current.
Cracking the Code: The Code Hack Series
Shaping the future of food with powerful perspectives and radical transparency.
