Walmart Inches Forward, WISEcode Already Revolutionizes Your Food Choices

Walmart’s announcement to eliminate synthetic dyes and questionable additives from its store-brand foods (Great Value, Marketside, BetterGoods, Freshness Guaranteed) is a seismic shift for consumer health, and a testament to shoppers demanding truth and transparency at scale. But why wait for the industry to catch up to your personal eating values when precision food transparency and personalized nutrition is already here thanks to WISEcode’s Food Intelligence PlatformTM?

A Big Win, But Personalization Matters Most

Walmart’s move answers the call for ingredient clarity. No more synthetic dyes, artificial sweeteners, or hidden preservatives: just “cleaner” food with fewer risks and more trust for millions of families. Smart, yes; but it’s just the beginning for real food empowerment.

WISEcode goes into full transparency mode, breaking the status quo: It’s not enough to clean up labels - we help you eat for your own personal health outcomes using personalized Codes, right now, not tomorrow.

Personalized Nutrition: Codes Make It Simple

Every family, every individual has unique nutritional needs. WISEcode transforms ingredient chaos into actionable intelligence, empowering users to:

• Uncover ingredient quality instantly - see what’s really inside, not just what the packaging claims.

• Use our proprietary Codes (like Processed Level, Clean Label, Protein Density, Fat Quality, etc.) for rapid assessment based on personal goals, values, and sensitivities

• Connect with FoodTechAI™ for precision transparency and tailored nutrition recommendations, backed by science and built by the community.

Code Exchange: The Revolution For Custom Results

WISEcode Code Exchange unlocks universal access to food truth:

• Developers, nutritionists, and innovators can build their own Codes for specialized outcomes, diets, or health conditions

• Share and expand nutrition intelligence globally—help anyone decode foods in seconds, on any device

• Plug personalized Codes into apps, health systems, and family nutrition plans for actionable results—simple, effective, and quick

Eat The Way You Want. Right Now.

While food industry giants inch forward, WISEcode tears down barriers right in front of you. Choices are now powered by over 730,000+ foods with over 10 billion data points. 

You deserve nutrition that’s personal. Because it’s your food, your rules. 

Download WISEcode for free today. 

FAQs: WISEcode vs. Wait-and-See

Is WISEcode affected by the Walmart store brand reformulations?
WISEcode’s database captures the most up-to-date ingredient, nutrition, and outcomes information, so you’ll know instantly if a product reformulates or improves, and how it compares to others.

How does WISEcode make personalized nutrition ‘simple and quick’?
Our platform translates dense ingredient data into easy-to-understand Codes, so shoppers can choose foods that fit their health outcomes in seconds, not hours.