It’s simple: you should know exactly what’s in your food, where it comes from, and how processed it really is. But instead, we get:

• Labels that look “clean” but hide preservatives and emulsifiers

• Buzzwords like “natural” or “healthy” slapped onto ultra-processed junk

• Tiny ingredient lists filled with chemicals you need a PhD to decode

If the food industry was truly transparent, they wouldn’t need tricky language and loopholes to keep you in the dark.

Why Food Transparency Matters (A Lot)

1. The Food Industry Hides Ultra-Processed Ingredients in Plain Sight

Take a quick look at a store-brand granola bar. You’d think it’s simple—oats, nuts, maybe some honey, right? Wrong.What’s actually inside:

• Artificial flavors and colors (to make it look and taste “natural”)

• Preservatives (so it lasts forever on the shelf)

• Emulsifiers (because real food doesn’t bind that perfectly)

Would you eat or feed your kids this if it was clearly labeled? Probably not. That’s exactly why they don’t tell you.

2. “Healthy” Labels Are Mostly B.S.

• “Natural” means nothing—arsenic is natural.

• “Low-fat” often means high sugar to make up for lost flavor.

• “Whole grain” could mean 1% whole grain, 99% processed flour.

Marketing isn’t transparency—it’s a game designed to make ultra-processed food look good. And we’re here to call it out.

3. Your Health Deserves Better
Ultra-processed foods are linked to inflammation, gut issues, and metabolic disease—and they’re everywhere. The worst part? Most people don’t even realize how processed their food is because the system is designed to keep you guessing.

How WISEcode Is Changing the Game

We’re done waiting for brands to clean up their act. We built WISEcode to expose food processing levels, additives, and ultra-processed traps—so you don’t have to play detective every time you go grocery shopping.

• Scan a product.

•  See exactly what’s inside.

• Know if it’s ultra-processed in seconds.

Food transparency shouldn’t be optional. It should be the standard. And if the industry won’t do it, we will.

Download WISEcode now and take the guesswork out of grocery shopping. Your health (and your future self) will thank you. See more on our app today!