For most of my adult life, I assumed weight loss required massive willpower and extraordinary effort. The tracking. Restraint. Willpower. White-knuckling hunger. Turns out, that assumption was wrong. A new study released December 15 quietly confirmed something I’ve come to believe deeply: people don’t overeat because they lack discipline. They overeat because modern food is […]
The SF Lawsuit Is Just the Beginning The food industry has long moved as though immune to the kind of accountability that shook Big Tobacco decades ago. But with the San Francisco ultra-processed food lawsuit targeting the entire food system – not just brands or manufacturers, but distributors, retailers, and marketers alike – that immunity […]
AI-powered personalized nutrition is finally moving from buzzword to reality, driven by better health data, smarter algorithms, and deeper understanding of what is actually in our food. For brands, health apps, and FoodTech companies, this shift creates a massive opportunity. What Is AI-Powered Personalized Nutrition? AI-powered personalized nutrition uses algorithms to connect individual health data […]
The Wild West of Food Safety in America For nearly 70 years, the United States has relied on a regulatory construct called GRAS – “Generally Recognized as Safe” – to govern thousands of chemicals in the US food supply. In 1958, Congress created the GRAS exemption in the Food Additives Amendment to protect the public […]
If you’ve watched Yuka’s recent content on the U.S. food system, you know the storyline: scan a product, see a low score, and suddenly realize just how much of your daily diet is ultra-processed, packed with additives, and engineered to keep you coming back for more. The takeaway is unmistakable; ultra-processed foods now make up […]
Why modern food processing, ingredient quality, and health outcomes can no longer hide behind ambiguity. San Francisco’s recent lawsuit against ten of America’s largest food manufacturers marks a profound shift in how society views the modern food system. For decades, concerns about highly processed, industrially engineered food have circulated in research journals and public-health circles. […]
Over the last week, Campbell’s Soup has been in the news; not for a new flavor, but for comments about how processed their foods really are, straight from the recently fired VP’s mouth. The headlines reignited a familiar debate: Campbell’s response? Fire the employee and insist that everything is fine. WISEcode’s response? Provide transparency and […]
Nutrition Has a Computation Problem… And We’re Solving It For decades, nutrition has lived inside a strange paradox. We’ve always known that food shapes our health more powerfully than almost anything else… Yet we still can’t compute it. Not really. Not systematically. Not in a way that scientists, regulators, clinicians, retailers, and consumers can all […]
Ultra-processed foods aren’t just “empty calories,” and it’s not simply about gaining weight. New evidence suggests these foods may have real consequences for long-term health – even life itself. A large new analysis in JAMA Oncology followed more than 29,000 women in their 20s, 30s, and 40s over two decades. Women who ate around 10 […]
Many of you are familiar with WISEcode and our work to establish what we believe will become the world’s most comprehensive food and nutrition database, and now launching the Ultra-Processed Food Challenge as the next step in that mission. Our original focus was on capturing and classifying nutrients – both essential and non-essential – but […]
