From “Eat Real Food” to Real-World Decisions with WISEcode If you’ve ever tried to make sense of the Dietary Guidelines for Americans before, you know the disconnect. The last version (2020-2025) was 164 pages long. Thorough, technical, and nearly impossible to translate into everyday food decisions without professional training. This applies to busy families, clinicians, […]
San Francisco UPF Law Suit: Blog #2: The Blueprint When San Francisco City Attorney David Chiu announced the lawsuit against 10 of the world’s largest food conglomerates, the media’s first instinct was to ask: “Can this actually win?” It’s a silly question. Not only can it win, but the victory has already been architected. What […]
UPF in the News Umbrella Review Ties UPFs to 32 Health Outcomes A 2024 umbrella review pooling nearly 10 million participants found that greater exposure to ultra-processed foods is directly associated with higher risks of multiple cardiometabolic, mental health, and mortality outcomes. This kind of aggregated evidence can take years to filter into dietary guidelines, […]
About 26.6% of Walmart Markets’ total SKU count is UPF or almost 3x that of Whole Foods. And Walmart’s private label, Great Value, is more heavily weighted to UPF. UPF In the News Is history repeating itself? Ultra-processed foods are industrially formulated with added sugar, artificial sweeteners, additives and flavorings to be highly rewarding and […]
UPF In the News BMJ Study Connects Ultra-Processed Foods to 32 Health Risks Across 10 Million People A landmark 2024 umbrella review analyzing nearly 10 million participants found convincing evidence linking higher ultra-processed food intake to approximately 50% increased cardiovascular death risk, 48-53% elevated anxiety and mental disorder risk, and 12% greater type 2 diabetes […]
San Francisco UPF Lawsuit Blog #1: Franchise Risk When San Francisco City Attorney David Chiu filed his groundbreaking lawsuit against major food CPG (Consumer Packaged Goods) companies, the headlines focused on “Big Food” and “addictive snacks.” But largely missing from the discussion is a far more terrifying implication: what this legal action could mean for […]
California’s Ultra-Processed Food Ban in Schools: A Wake-Up Call for Big Food California’s move to kick ultra-processed foods out of school cafeterias is not a minor menu tweak, it is an opening shot in a regulatory war that food manufacturers, school districts, and FoodTech startups cannot afford to ignore. The state is pairing a working […]
Ultra-Processed Food Definition: What the New Federal Rules Mean for Brands For years, “ultra‑processed” has been a rhetorical weapon, not a regulated category. That era is ending. Federal agencies are actively converging on a formal definition of ultra‑processed foods that will anchor research, labeling, and enforcement for the next decade. Once codified, this definition will […]
The fight over ultra‑processed foods isn’t about science catching up. It’s about the food industry clinging to confusion that no longer exists. The definition problem? That’s already solved, and teams like ours are building FoodTech products on top of that clarity, not waiting for regulators to catch up. Ultra‑Processed Food Has A Clear Definition For […]
Why This Hits So Close to Home for Me and for Millions of Moms Before I ever stepped into FoodTech, I spent several years working in the WIC (Women, Infants, and Children) program. I wasn’t behind a desk — I was in the clinics, planning and delivering the mandatory education classes every mom had to […]
