Whole foods let people eat more, feel fuller, and consume fewer calories – passive calorie control is real. Source In the News San Francisco’s Public-Nuisance Case Hits National TV A PBS NewsHour segment explains why San Francisco is suing 11 major UPF manufacturers, highlighting addiction-style design, chronic disease costs, and parallels to Big Tobacco. Once […]
When concerns about ultra-processed foods started surfacing more publicly, the food industry’s response was consistent: “We already provide labels.” On the surface, that sounds reasonable. From a systems perspective, it isn’t. Nutrition labels were designed to disclose components, not to explain behavior. They tell you how much sugar, fat, sodium, or protein is present. They […]
The recently released US Federal Dietary Guidelines call for fewer ultra-processed foods, but the lack of information around clear UPF definitions create barriers for both policies and individual food choices. Source In the News NIH-Funded Study Reanalysis Reveals Whole-Food Diets Support Higher Food Intake, Lower Caloric Consumption Researchers reanalyzing a tightly controlled NIH clinical trial […]
San Francisco UPF Lawsuit #7: Reducing Franchise Risks In the landmark San Francisco lawsuit filed in December 2025, the primary targets are the “Big Ten” manufacturers, which include General Mills, Kraft Heinz, PepsiCo, and Kellogg’s. But history teaches us that once the manufacturer is in the crosshairs, the retailer is never far behind. For grocery […]
The “Bliss Point” is a term most people have never heard, and that’s not an accident. The Bliss Point refers to the specific combination of sugar, fat, salt, and texture that makes food maximally rewarding – without triggering the body’s natural sense of fullness. Not too little to be boring, not too much to be […]
Ultra-processed foods have shifted from nutrition debate to regulatory battleground. Eighteen U.S. states implemented SNAP restrictions on soda, candy, and sugary products beginning January 2026, positioning ultra-processed foods at the center of a policy war over health equity and food system control. For food brands that once hid behind barcodes and opaque labels, this marks […]
San Francisco UPF Lawsuit #6: Knowledge In the legal world, “knowledge” is the ultimate weapon. To win a massive public nuisance lawsuit – like the one San Francisco City Attorney David Chiu is pursuing against the Ultra-processed Food (UPF) industry – it isn’t enough to prove a product is harmful. You have to prove the […]
According to research, Chronic diseases cost the U.S. $1.1 trillion annually in healthcare spending and lost productivity. We, the people, are subsidizing the food industry with the national health budget. Every dollar saved in food engineering eventually costs the taxpayer $20 in chronic care. Source In the News FDA Compliance Delay: The “Traceability Gap” Widens […]
San Francisco UPF Lawsuit #5: The Under-the-Table Payoff Could the landmark Ultra-processed food (UPF) lawsuit in San Francisco put the world’s wealthiest academic endowment in the crosshairs? Possibly. While the lawsuit focuses on manufacturers, Harvard University’s historical and academic ties to industry deception may move the institution from the sidelines to the center of the […]
The FDA comment period closes January 26, 2026. Will 70-year-old safety standards finally catch up to 21st-century food engineering? Source UPF In the News Virginia Tech Research Links Sugary Sodas to Poor Brain Health Outcomes Over Time Virginia Tech researchers analyzing long-term dietary patterns found that consumption of sugary sodas, a category of ultra-processed beverages, […]
