What the Hell Is a MAHA Food?

“Robert F. Kennedy Jr. outlined the ‘existential threat’ in the U.S. posed by a myriad of worsening health metrics, pointing a finger at the food industry as one cause.”
— FoodNavigator USA

But what does that mean? What does MAHA even stand for when it comes to our food? Most people have no idea.

So, we dug into RFK Jr.’s writings and speeches over the years and found that he’s highlighted his concerns about five major categories of harmful ingredients:

1. Ultra-processed foods

2. Ingredients that harm human health—many of which are banned in the EU and parts of Asia (we call these WatchOuts™)

3. Seed oils with healthier alternatives

4. High fructose corn syrup from foods

5. Artificial colors from foods

While everyone else was talking, WISEcode created the MAHA Code—we are not diving into politics, but interjecting substance where there has just been noise and hot air coming out of D.C.

Out of 650,000 packaged grocery products in the U.S., only about 50% pass the test to be considered MAHA food.

Is RFK Jr. being too tough on the food industry or is the food industry falling down on the job? You decide.

What is clear is that we can work to reform the food system using the people’s voice and not waiting for regulation.

Which retailers fail the MAHA test?

One thing is clear: We don’t have to wait for regulations to reform the food system. Change starts with the people’s voice.

Want to know more? Stay tuned—we’re breaking down what MAHA food really means, and how you can shop smarter. 🚨

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