The recent launch of Lunchly Stack'ems, backed by YouTube stars MrBeast, KSI, and Logan Paul, has taken the snack world by storm—but not without controversy. While the appeal of celebrity endorsements is undeniable, it’s crucial to scrutinize the nutritional value behind these products, especially when they’re marketed to young, impressionable audiences. 

Celebrity Claims vs. Reality

In a bold statement, MrBeast defended Lunchly, claiming it aims to offer a “better for you” alternative to established brands like Lunchables, which sell hundreds of millions of units. He boasts that their Turkey Stack'ems contain 80 fewer calories, 60% less sugar, and use real cheese instead of “cheese product.” Sounds great, right? But let’s dig deeper.

MrBeast wants you to believe Lunchly is a shining beacon of health, but WISEcode rips off that mask. Here’s the hard truth: Lunchly isn’t leading any health revolution; it’s just another wolf in sheep’s clothing, dressed up to look better than the junk food it’s fighting.

Our comparison of Lunchly Turkey Stack'ems with other packaged lunches reveals:

• Lunchly Turkey Stack'ems comes in as Super Ultra Processed

• Lunchables Turkey & Cheddar Cracker Stackers comes in as Ultra Processed

• Target’s Good & Gather Smoked Turkey & Cheddar Cheese Lunch Kit is also categorized as Super Ultra Processed

• Little Spoon Chicken Dunkers rates as Super Ultra Processed.

So yeah, Lunchly might shave off a few calories, but when you zoom out, it’s still drowning in the same super ultra processed muck as the rest. Let’s be honest—if that’s a victory, we’ve seriously lowered the bar.

A Disruption or a Distraction?

Amid the buzz surrounding Lunchly Stack'ems, the criticism from YouTuber DanTDM underscores a key issue: These celebrity launches are nothing but a high-octane cash grab, with stars like MrBeast, KSI, and Logan Paul laughing their way to the bank while kids are fed the same ultra-processed garbage in shinier packaging. “This is selling crap to kids who don't know better than to trust the people who are selling it to them,” he remarked, highlighting the lack of substance behind these products.

While MrBeast touts higher quality ingredients, the reality is that millions of kids are still being served super ultra processed meals disguised as “better options.” Sure, eating fresh chicken and broccoli is healthier, but if kids are grabbing Lunchables or similar products, why settle for rebranded junk? Let’s demand real nutrition, not super ultra processed food in a prettier package!

The Need for Transparency

In a world where convenience tramples quality, and celebrity endorsements blindside reality, transparency isn’t just urgent—it’s the last line of defense for consumers being tricked into buying glorified junk.

Enter the WISEcode app, designed to cut through the marketing noise and provide real-time insights into what’s really in our food. By scanning a barcode, users can see the processing level and information that can empower them to make healthier choices. 

WISEcode: Your Tool for Informed Choices

The WISEcode app evaluates products based on:

1. Number of Processed Ingredients: How many ingredients have undergone processing.

2. Health Risks of Ingredients: WISEcode assesses known health risks linked to specific ingredients based on scientific research, enabling you to make educated decisions.

3. Added Sugars: The app calculates the percentage of added sugars relative to total calories, a crucial marker that often goes unnoticed in nutritional evaluations.

This data is your weapon against brands like Lunchly, which shamelessly slap “healthier” on the box while sneaking ultra-processed ingredients in the back door. WISEcode strips off the marketing gimmicks and shows you what’s really happening.

This isn't just about avoiding junk food—it's about identifying which foods are genuinely healthy and which ones are just offering empty promises hidden behind fancy marketing tactics.

Don’t just trust the hype—know what’s in your food.

The food industry is becoming a circus of celebrity-driven products like Lunchly Stack’ems. It’s time to stop letting these influencers hawk processed junk as health food and start questioning the trash they’re selling us.

 MrBeast and his crew might tout these products as healthier alternatives, but WISEcode’s findings reveal the truth: they remain super ultra processed.

With the WISEcode app set to launch in the Apple Store in the coming weeks and available for free, consumers now have the tools to make informed dietary decisions. It’s time to demand transparency and hold brands accountable. Don’t just trust the hype—know what’s in your food.