By Peter Castleman, Founder of WISEcode

For decades, food and nutrition truth has been debated in government offices, academic circles, and corporate boardrooms. But while the debate drags on, consumers are left with confusion - labels that mislead, science that contradicts, and health outcomes that suffer.

The world dithers. WISEcode acts.

At WISEcode, our vision has always been simple: turn the chaos of food into clarity. We built the world’s most comprehensive ingredient and nutrition database - 730,000+ foods, 10+ billion data points - and designed AI-powered “Codes” that transform this data into clear, actionable answers. From nutrition quality to hidden ingredients to outcomes that matter, Codes are personalized food intelligence anyone can use.

And we didn’t stop there. With Code Builder™, we opened the door for everyone to participate. If the Code you need doesn’t exist, you can build it. From idea → AI assistance → test set → JSON → publish. In minutes. For the first time in history, everyone is a coder.

The UPF Code Hack: Proof in Action

The need for clarity is nowhere more urgent than in the debate over ultra-processed foods (UPF). Regulators, academics, and even RFK are still trying to define it. Meanwhile, WISEcode already has. Our UPF Code™ identifies processing levels in over 730,000 foods, instantly and free for consumers today.

But can we do better?

That’s why we launched the UPF Code Hack — the first public demonstration of Code Builder in action. We’re offering a prize pool of $200,000 to the top five teams that can beat WISEcode’s UPF Code™, with first place winning $100,000.

This is not just a contest. It’s a movement. A chance for scientists, developers, and everyday innovators to step forward and prove that food truth is not argued in theory, but coded, tested, and shared by the community.

Our Gift to the World

The winning Code will power a free UPF App - WISEcode’s gift to RFK Jr., to MAHA, and to the world. A tool that puts food truth in the hands of everyone, instantly.

Because food truth should not be dictated from the top down, it should be built from the ground up.

By all of us. Together.

The UPF Code Hack is our first proof of that vision. And it’s only the beginning.

Everyone is a coder. Join the UPF Code Hack.