GRAS works exactly as intended. That’s the problem. The framework was originally created to evaluate isolated, time-tested substances – salt, vinegar, basil – not modern industrial formulations made from dozens of interacting components. From an engineering standpoint, GRAS tests ingredients one at a time. And ultra-processed food behaves as a combined system. Those are not […]
When food is engineered for consumption velocity (Bliss Point) rather than nutrition, choice becomes an illusion. UPF In the News Metabolic Damage Hiding in Plain Sight New research from USC confirms that young adults face hidden metabolic damage and prediabetes risks even when caloric intake appears balanced, driven specifically by processing intensity. While policy discussions […]
The Wild West of Food Safety in America For nearly 70 years, the United States has relied on a regulatory construct called GRAS – “Generally Recognized as Safe” – to govern thousands of chemicals in the US food supply. In 1958, Congress created the GRAS exemption in the Food Additives Amendment to protect the public […]
WISEcode believes food transparency should be unflinching – empowering every shopper to make informed choices, not just react to clever marketing or industry spin. Here’s why the U.S. GRAS (Generally Recognized as Safe) system is more of a strategic loophole for brands than a beacon of consumer safety, especially compared to global standards like those […]
