With the combined power of consumer trends, brands who want more market share, and accurate ingredient information, shoppers can make the best choices for their health and their budgets—certified or not.

Being informed isn’t always easy, given how complicated food labels (and long ingredient lists) can be. But there are ways to be properly informed about the food you're eating.

Even though PepsiCo introduced Simply Ruffles Hot & Spicy (colored with tomato powder and red chili pepper), the product still contains seed oils.

Big Food is willing to sacrifice a few synthetic colors to save the other artifical ingredients we want out of our food supply.

We’re dubbing Trader Joe’s as “Seed Oil Joe’s” since 43% of its products contain seed oil - about 9% more than the average grocery store.

It’s up to the shopper to parse out the ingredient label if they want to avoid these harmful combinations of artificial colors, preservatives, and emulsifiers.

The Mediterranean Diet is great but it's not easy to sustain for everyone. WISEcode offers a simple tool to identify ingredients you want or don't want in your food.

April 22 — The Food and Drug Administration announced in a press conference today that they intend to remove all petroleum-based dyes from the nation’s food supply, like it’s done in Europe and Canada.

There's a parallel between a study by Science Magazine and concerns raised by RFK Jr. about seed oils, suggesting a possible link to cancer.

Purdue study reveals two-thirds of consumers understand that processed foods are unhealthy, but they continue to be major U.S. commodities.