Ultra-Processed Foods: Navigate With Your Compass, Not Their Rules
Sep 15, 2025
Start With What Matters: Freedom, Not Fear
The WSJ’s recent coverage on ultra-processed foods asks what millions want to know: can anyone truly “ditch” ultra-processed food, and should we all be chasing the same finish line? Here's what we think: reducing junk food and highly processed ingredients is supported by science for mitigating health risks. But the real story isn’t as simple as “processed equals bad” - and WISEcode was built to cut through this noise.
Rules matter. But who decides them? At the end of the day, it's your food, your rules, your [health] outcomes. WISEcode puts that power in your hands.
Not All Ultra-Processed Food Is Created Equal
The article points out how challenging it is to avoid ultra-processed foods, because they’re everywhere, from cereal aisles to protein snacks to packaged breads. But not all processed foods are “junk,” and not every rule applies to every person. WISEcode exposes the real difference by showing exactly which ingredients flag a product as ultra-processed, what the research says about each one, and how those choices impact your health, energy, and longevity.
Most nutrition apps and public health campaigns paint in broad strokes. WISEcode uses more than 10 billion ingredient, nutrition, and health outcome data points across over 730,000 foods, leveraging FoodTechAI to empower decisions that fit your goals, not someone else’s.
WISEcode: Precision Transparency, Personalized Empowerment
Let’s be honest: food rules are personal. Whether the goal is fewer additives, more whole grains, allergen avoidance, or peak performance, WISEcode’s codes are the intelligence layer of food that lets you filter, sort, and select by what matters most to you.
Precise Ingredient Explanations: For every flagged ultra-processed ingredient, tap into clear explanations of the health impacts based on scientific research.
Personalized Nutrition Codes: It’s not just ultra-processed foods people are looking out for - anyone can sort foods by processing level, ingredient quality, protein density, fiber density, and soon nutrient, calorie, and fat quality to give users the tools to match their desired health and life outcomes.
Outcome-Driven Choices: Our new WISEscore distills overall food quality and expected health impacts into a single number - backed by the world’s most comprehensive food intelligence platform.
Don’t settle for generic “eat less junk” advice. Set your own rules based on data, science, and your individual goals. WISEcode makes it fast, precise, and transparent.
Food Decoded: The Revolution Is Personal
Most people live by their own food laws, whether strict meal plans or flexible treats. WISEcode was engineered for exactly that freedom, giving everyone access to a toolkit with the deepest data and precision transparency. The future of eating well isn’t about what an expert or influencer says, it’s about matching food to your unique ambitions, values, and lifestyle.
With WISEcode you can:
Scan any product for ultra-processed status, and see the clinical evidence behind what’s flagged.
Compare foods head-to-head by ingredient quality, protein, fiber, and health outcomes.
Filter by what matters for each family, from allergen exclusion to high fructose corn syrup intake.
Agree with cutting down the junk, but never let someone else’s rules define the life or health outcomes that matter to you. Your food, your code, your choice.
FAQ
How do I know which processed foods fit my goals?
WISEcode breaks out ingredient risks, nutrition scores, and outcome predictions so anyone can see the benefits and drawbacks at a glance, and personalize their nutrition instantly.
Can I avoid ultra-processed foods with WISEcode?
Yes. You can instantly flag products by the exact additives, score nutrients, and see the impact on health - all backed by real science, not just marketing.
What makes WISEcode different from other nutrition apps?
Precision transparency, outcome-driven codes, and universal accessibility. It’s not about rigid “good vs. bad” lists, it’s about food intelligence for your choices.