Whole foods let people eat more, feel fuller, and consume fewer calories – passive calorie control is real. Source
In the News
San Francisco’s Public-Nuisance Case Hits National TV
A PBS NewsHour segment explains why San Francisco is suing 11 major UPF manufacturers, highlighting addiction-style design, chronic disease costs, and parallels to Big Tobacco.
Once the “UPF lawsuit” becomes a primetime narrative, the reputational clock starts ticking faster than any regulatory timeline. Even before courts rule, retailers, investors, and parents begin to reassess specific products, reinforcing the need for transparent, machine-readable product data instead of generic “balanced diet” messaging. Source
Daily Insight
Consumer Demand Grows Stronger
“We anticipate that the momentum we saw in 2025 will continue into 2026, with a particular focus on ingredient safety and transparency.” — John Hewitt, Consumer Brands Association
Major brands are responding to consumer demand, signaling a shift from resistance to proactive transparency. Source
Legal Update
UPFs Named a 2026 Mass Tort to Watch
Plaintiff firms now market “ultra‑processed foods lawsuits” as a distinct 2026 mass‑tort category focused on type 2 diabetes, fatty liver disease, and related conditions, with San Francisco’s public lawsuit as a key anchor. A January 2026 update notes that Reuters has identified UPF litigation as a mass tort to watch, grouping it with legacy categories like asbestos, tobacco, and opioids. Complaints typically allege negligent failure to warn, deceptive marketing, and deliberate formulation to maximize addictive overconsumption, particularly among children. Source