AI Wants to Personalize What My Family Eats. I Want to Know What It’s Using.

AI keeps showing up in nutrition headlines with a familiar promise: personalized diets, smarter food choices, better health. As a nutrition scientist, registered dietitian, and mom, I actually find that exciting. I’ve spent my career watching people struggle with one-size-fits-all advice that never quite fits real life. But there’s one question I can’t shake: What […]

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The Ultimate Ingredient and Nutrition Guide for Halloween Candy

Unmask the candy wrapper and transform Halloween indulgences into a celebration of food transparency, powered by WISEcode. Instead of offering a list of the same 5 “healthier alternatives for Halloween” everyone is sharing, we’re using the WISEcode app to give you detailed ingredient and nutrient information on the most popular Halloween candy, so you can […]

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Precision Food Transparency: The Next Leap with WISEscore

Choosing food shouldn’t feel like decoding a government secret. At WISEcode, we’re blowing the lid off the status quo. From day one, our mission has been to transform ingredient chaos into clarity through transparent food intelligence – making every detail clearly visible and empowering people to make informed choices. The free WISEcode app and our […]

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Nutrient Quality Score: A New Intelligence Layer for Food Transparency

The Nutrient Quality Score (NQ Score) is WISEcode’s newest step towards precision food transparency. Launched at the end of summer in 2025, it’s the missing link for consumers demanding informed, science-backed nutrition decisions with every scan. WISEcode rocked the industry with the IQ Score, putting ingredient quality front and center; now the NQ Score brings […]

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