Whole foods let people eat more, feel fuller, and consume fewer calories – passive calorie control is real. Source In the News San Francisco’s Public-Nuisance Case Hits National TV A PBS NewsHour segment explains why San Francisco is suing 11 major UPF manufacturers, highlighting addiction-style design, chronic disease costs, and parallels to Big Tobacco. Once […]
The recently released US Federal Dietary Guidelines call for fewer ultra-processed foods, but the lack of information around clear UPF definitions create barriers for both policies and individual food choices. Source In the News NIH-Funded Study Reanalysis Reveals Whole-Food Diets Support Higher Food Intake, Lower Caloric Consumption Researchers reanalyzing a tightly controlled NIH clinical trial […]
According to research, Chronic diseases cost the U.S. $1.1 trillion annually in healthcare spending and lost productivity. We, the people, are subsidizing the food industry with the national health budget. Every dollar saved in food engineering eventually costs the taxpayer $20 in chronic care. Source In the News FDA Compliance Delay: The “Traceability Gap” Widens […]
The FDA comment period closes January 26, 2026. Will 70-year-old safety standards finally catch up to 21st-century food engineering? Source UPF In the News Virginia Tech Research Links Sugary Sodas to Poor Brain Health Outcomes Over Time Virginia Tech researchers analyzing long-term dietary patterns found that consumption of sugary sodas, a category of ultra-processed beverages, […]
When food is engineered for consumption velocity (Bliss Point) rather than nutrition, choice becomes an illusion. UPF In the News Metabolic Damage Hiding in Plain Sight New research from USC confirms that young adults face hidden metabolic damage and prediabetes risks even when caloric intake appears balanced, driven specifically by processing intensity. While policy discussions […]
Scientific gray areas can slow policy, but they don’t have to paralyze products. Processing transparency is a lever companies can control today. In the News Mechanisms Matter: Probing UPF Overeating Pathways A January 2026 feature with former NIH researcher Kevin Hall details how emerging trials and mechanism work are starting to explain why ultra-processed foods […]
In the News UK Survey: Over a Third Want UPFs Banned A January 2026 UK survey of 2,000 adults finds that over a third want ultra‑processed foods banned, 77% want clear warning labels on UPFs, and three‑quarters believe children should be taught about UPF risks and home cooking in school. Source Policy timelines move slowly, […]
The Bi-Partisan UPF Labeling Bill: Equal Parts Hope for the Consumer and ‘Oh Sh*t’ for the Food Industry Something interesting happened this week, and you could almost feel it ripple through the food industry. A bipartisan bill surfaced that would require warning labels on ultra-processed foods, particularly those marketed to kids. Bipartisan. In 2026. About […]
In the News Cardiology Study Flags UPF Burden Across Multiple Diseases A recent analysis by the American College of Cardiology highlighted that each additional 100 g per day of ultra-processed food was associated with higher risks of hypertension, cardiovascular events, digestive diseases, cancer, and all-cause mortality. The study found evidence that an additional 100 g/day […]
From “Eat Real Food” to Real-World Decisions with WISEcode If you’ve ever tried to make sense of the Dietary Guidelines for Americans before, you know the disconnect. The last version (2020-2025) was 164 pages long. Thorough, technical, and nearly impossible to translate into everyday food decisions without professional training. This applies to busy families, clinicians, […]
