GRAS works exactly as intended. That’s the problem. The framework was originally created to evaluate isolated, time-tested substances – salt, vinegar, basil – not modern industrial formulations made from dozens of interacting components. From an engineering standpoint, GRAS tests ingredients one at a time. And ultra-processed food behaves as a combined system. Those are not […]
AI keeps showing up in nutrition headlines with a familiar promise: personalized diets, smarter food choices, better health. As a nutrition scientist, registered dietitian, and mom, I actually find that exciting. I’ve spent my career watching people struggle with one-size-fits-all advice that never quite fits real life. But there’s one question I can’t shake: What […]
Unmask the candy wrapper and transform Halloween indulgences into a celebration of food transparency, powered by WISEcode. Instead of offering a list of the same 5 “healthier alternatives for Halloween” everyone is sharing, we’re using the WISEcode app to give you detailed ingredient and nutrient information on the most popular Halloween candy, so you can […]
Choosing food shouldn’t feel like decoding a government secret. At WISEcode, we’re blowing the lid off the status quo. From day one, our mission has been to transform ingredient chaos into clarity through transparent food intelligence – making every detail clearly visible and empowering people to make informed choices. The free WISEcode app and our […]
It’s September 29, aka National Coffee Day in 2025. America’s most beloved bean beverage gets its own viral food holiday, with chains from Starbucks and Dunkin’ to Krispy Kreme serving up marketing buzz more concentrated than a triple espresso. But before racing for your favorite bottled coffee, let’s uncover what’s really swirling in your go-to […]
As autumn’s crisp air returns, there’s one flavor that takes center stage, apple (we have something for you as well, pumpkin spice heads). From juicy Honeycrisps to apple cider donuts, grocery aisles are overflowing with apple-inspired snacks for lunchboxes, work breaks, and after-dinner treats. But not all apple snacks are created equal. At WISEcode, we’re […]
Welcome to fall: the crisp air, golden leaves, and that unmistakable aroma swirling through your local grocery store – pumpkin spice! For families and flavor-seekers alike, the season’s return marks not just the start of sweater weather, but the rush to snag your favorite pumpkin-spice treats before they disappear again. But as you load up […]
As sweater weather arrives, nothing says “fall comfort” quite like a steamy bowl of classic soup. But here’s an ugly truth: even the coziest brands can hide more than autumn veggies in their cans. Hidden additives, confusing labels, and ingredient smoke-and-mirrors can turn nostalgia into confusion at the grocery aisle, especially for health-conscious parents juggling […]
Autumn ushers in nostalgia, bold flavors, and endless snacking opportunities. From pumpkin spice to caramel apples, fall-themed foods are irresistible, but are they as wholesome as they seem? At WISEcode, we believe in precision transparency: using codes to align your food choices with the ingredients in your food. And knowing exactly what’s in your seasonal […]
What is National Cheese Pizza Day? September 5 is National Cheese Pizza Day, a moment to honor the slice so many of us hold dear: pure, simple, unapologetic cheese pizza. Whether you’re a crust-first rebel or a gooey-middle lover (leaving pizza bones in your wake), this day is your invitation to celebrate the dish that’s […]
