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Coding Food Truth at Scale

At WISEcode, our mission is to turn the chaos of food data into clarity. Behind every Code™ we publish is a technical foundation built for scale, transparency, and reproducibility. Why Codes Matter Food data is massive, messy, and often contradictory. We’ve unified 730,000+ foods and more than 10 billion data points into a single ontology. […]

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GRAS, what is GRAS, Generally Recognized as safe, us food supply vs eu supply

The Food Industry’s Hidden Shortcut – GRAS

WISEcode believes food transparency should be unflinching – empowering every shopper to make informed choices, not just react to clever marketing or industry spin. Here’s why the U.S. GRAS (Generally Recognized as Safe) system is more of a strategic loophole for brands than a beacon of consumer safety, especially compared to global standards like those […]

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