Whenever ultra-processed food is compared to tobacco, the reaction is predictable. That’s an exaggeration, food isn’t cigarettes. Emotionally, that feels true. Structurally, it misses the point. The comparison isn’t about morality or outcomes. It’s about how systems behave once certain conditions are met. Tobacco didn’t become a public crisis because smoking was unhealthy. That was […]
For a long time, retailers occupied a comfortable position in the food system: We just sell what people buy. That claim made sense when visibility was limited. When all products looked roughly the same on paper, and when the effects of processing couldn’t be meaningfully compared, neutrality was a reasonable stance. That era has ended. […]
I’ve made Kraft Mac & Cheese for my kids. And… since we are being honest with one another, I’ve made it for myself when my wife and kids have left me home alone. Why? Because it’s delicious. It’s one of those foods that sneaks into your life through nostalgia and convenience. You grew up on […]
San Francisco UPF Law Suit: Blog #2: The Blueprint When San Francisco City Attorney David Chiu announced the lawsuit against 10 of the world’s largest food conglomerates, the media’s first instinct was to ask: “Can this actually win?” It’s a silly question. Not only can it win, but the victory has already been architected. What […]
Ultra-Processed Food Definition: What the New Federal Rules Mean for Brands For years, “ultra‑processed” has been a rhetorical weapon, not a regulated category. That era is ending. Federal agencies are actively converging on a formal definition of ultra‑processed foods that will anchor research, labeling, and enforcement for the next decade. Once codified, this definition will […]
AI-powered personalized nutrition is finally moving from buzzword to reality, driven by better health data, smarter algorithms, and deeper understanding of what is actually in our food. For brands, health apps, and FoodTech companies, this shift creates a massive opportunity. What Is AI-Powered Personalized Nutrition? AI-powered personalized nutrition uses algorithms to connect individual health data […]
