Why Stop At Artificial Colors AG Ken Paxton? Kellogg’s Products Contain A Lot More Than That

4/11/25 — Texas Attorney General Ken Paxton is investigating whether WK Kellogg Co. is violating Texas consumer protection laws as the company claims and advertises that its breakfast cereals such as Frosted Flakes, Rice Krispies and many more are “healthy”. Specifically, Paxton is focused on artificial colorings, which is a good start. But why stop at just artificial colors? There are loads of other harmful ingredients in the Kellogg’s product line that should be on your radar as well, and we’d be happy to share our data with you to help push this type of thinking forward.

• Banned/Unsafe Ingredients (14% of our foods)

• Ultra-processed Ingredients (29%)

• Seed oils (34%)

• Artificial preservatives (16%)

• Emulsifiers (29%)

• And way more…

Kellogg’s seems to be a leader in sketchy ingredients

Here are the facts based on WISEdata™:

• 25% of Kellogg’s products contains artificial colors

• 36% contains ingredients that are banned in other countries and/or known to harm humans

• 58% contains at least one of the 4 lab-created artificial ingredients (sweeteners, color, flavors, preservatives)

• 27% contains emulsifiers 

• 56% contains seed oils (recent studies have linked connection to breast and colon cancer)

• 51% are ultra-processed or super ultra-processed

• 76% contains some sketchy ingredients

• 86% are not all natural

We are no longer helpless to determine whether our foods contain sketchy ingredients, and unfortunately for Kellogg’s, Paxton has a ripe target.     

You can do your part by scanning and voting these cereals out of the grocery aisle using the free WISEcode app on iOS or Google Play. 

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* WISEdata™ is provided by WISEcode and is currently still under development. While we strive for accuracy, the data may contain errors and should be considered directional. We reserve the right to update or revise it at any time.