Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813 Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813 Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813 Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813 Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813 Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813 Earn the trust signal
consumers are looking
for. Get WISEcode™
Non-UPF Verified.
Earn the trust signal consumers are looking for. Get WISEcode™ Non-UPF Verified.
Food clarity is becoming a purchase driver. WISE helps your products lead.
Consumers want to understand what's in packaged food, but clear classification has been hard to find. WISEcode provides the standard they're looking for and the verification your products deserve.
The WISEcode
Non-UPF Shield. A
clear trust signal for
your packaging.
Our classification engine evaluates 15,000 data points per product to determine ultra-processed status. Products that pass earn the WISE Non-UPF Shield for packaging and retail listings.
Read the Program RulesThe WISEcode Non-UPF Shield. A clear trust signal for your packaging.
Our classification engine evaluates 15,000 data points per product to determine ultra-processed status. Products that pass earn the WISE Non-UPF Shield for packaging and retail listings.
What you'll get
1
Use of the WISEcode Non-UPF
Shield on packaging and retail
listings
2
Full marketing toolkit: Print materials,
digital marketing assets, social
assets, email templates, videos, and
more
3
Comprehensive nutrition panel
analysis with recommendations for
non-verified products
4
Reach new customers in the
WISEcode App
Use of the WISEcode Non-UPF Shield on packaging and retail listings
Full marketing toolkit: Print materials, digital marketing assets, social assets, email templates, videos, and more
Comprehensive nutrition panel analysis with recommendations for non-verified products
Reach new customers in the WISEcode App
Insights from
WISEcode
Intelligence™
Our dashboard reveals the exact composition of your products to assess Non-UPF eligibility. Connect with an advisor to unlock real-time insights and activate the official Verified Shield for your brand.
Ingredient level
precision in our
NFP+™ data.
Our proprietary NFP+™ data measures processing levels at the ingredient level for more precise assessments.
While others flag 80% of the store, our surgical approach shows that only about 30% of packaged goods require urgent reformulation.
0
More data than anyone else
0
Attributes per single product
0
Foods analyzed and cataloged
0
Data points in the WISEcode NFP+™
WISEcode
methodology,
decoded
See the Full WISEcode Standard
Weighted processing score
Every ingredient ranked from 0 (unprocessed) to 3 (industrial)
Red flag ingredients
Immediate UPF classification for banned ingredients or proven by science to cause harm
Sugar penalty
Automatic metabolic penalties for products deriving >20% of calories from added sugar