Seed Oil-Free Isn’t the Finish Line—It’s the Starting Point

The Seed Oil Free Alliance's launch of the world’s first Seed Oil Free Certified™ program is a fantastic step toward ingredient transparency and healthier eating, and it's encouraging to see major brands like Vita Coco, Daily Crunch, and Artisan Tropic taking action. A recent survey by FoodInsight highlighted that 28% of Americans actively avoid seed oils, and companies are responding in kind. 

Still, a key question remains: how affordable will these certified products be? Price often drives consumer choices, and healthier shouldn't have to mean pricier - though it generally is.

While choosing Seed Oil Free Certified™ brands is a major win for American shoppers who want to avoid these specific ingredients, the reality is that seed oils aren't the only ingredients we should monitor.

American consumers also face hidden additives like petroleum-based dyes (Red 40, Yellow 5, and Blue 1) and preservatives like BHT and BHA, many of which are banned or heavily restricted in the UK, Japan, and other countries. It’s crucial that consumers know exactly what's in their food, beyond just seed oils, to make truly informed decisions.

That's where food tech and apps like WISEcode™ can help fill the gap. Even if a product isn’t Seed Oil Free Certified™, WISEcode™ gives shoppers instant access to accurate, up-to-date information about what ingredients are hiding in their groceries. 

Download the WISEcode™ app today.